Every so often in life you take part in a unique and transformational experience. On September 11th in Toronto, an inspiring group of individuals representing a who´s who of organizations working to help business achieve breakthrough sustainability performance came together to create such an experience.
They were invited to explore an issue of importance to all of us there, but that we knew could not be solved by any of us alone. It would require collaboration. Here is the issue in a nutshell:
At the third annual Sustainable Brands NewMetrics Conference at the University of Pennsylvania in September, the need for next-generation sustainability goals — which measure progress toward real-world goal-lines such as carbon budgets, water tables, and living wages — emerged as a key theme. To dig deeper, NewMetrics channel co-curator Bill Baue discussed this question of “endzone” goals with prominent voices in the field, including Allen White, of the Global Initiative for Sustainability Ratings; Andrew Winston, author of the forthcoming book, The Big Pivot; SustainAbility CEO Mark Lee, and others.
It seems that the social, environmental and economic woes we are faced with today are here to stay. Intellectuals1 have inferred that these mutually reinforcing dilemmas can be induced and magnified by the underpinnings of our current system, Capitalism 1.0. Driven primarily by the motive for profit and ‘growth for the sake of growth’, the present model has brought with it incessant and uncompromising economic expansion at the expense of social and environmental considerations.
EVENT SUMMARY – The Sustainability GOLD STANDARD: The Pathway to Capitalism 2.0
On February 7, 2013 a group of true sustainability diehards braved the onslaught of Snowmageddon Toronto 2013 to explore ideas of how to define a Gold Standard for business under a vision for Capitalism 2.0. Led by author and sustainability change agent, Dr. Bob Willard, the TSSS local audience in Toronto and international audience via Livestream, shared inspiring thoughts of what business could look like in a new era of capitalism.