Tag Archives: Bob Willard

Bob Willard: “I’m Screwing Up as a Sustainability Champion.”

[Strong words from one of the most effective change agents in Sustainability]

“I’m screwing up as a sustainability champion. Going forward I’ve decided to change tactics and lead with a “burning platform” of environmental and social risks rather than the “carrot” of business opportunities.”


For fifteen years, I have been writing and speaking about how corporations can capture the 4 carrots of emerging business opportunities, while reducing their negative environmental and social footprints.  The good news is that, for whatever reasons, some businesses are making incremental progress on their sustainability agendas. The bad news is that not enough firms are making enough progress, fast enough, to get to where they need to be―and to where my kids and my grandsons need them to be. I’ve decided to click into a different gear and to lead with a “burning platform” of environmental and social risks―the stick―that businesses must mitigate if they want to be fit for the future. There are 5 reasons that it’s time for me―and perhaps other frustrated sustainability champions―to change tactics.

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Posted in Business and Sustainability, Culture and Leadership, Featured Articles, Leadership, Organizational Change, Risk Management, sustainability trends, The Hub | Also tagged , , , , , | Comments closed

VIDEO: Experts share their thoughts on the Disconnect between CSR and the Investment World

At a recent TSSS event (Feb. 5, 2015) we explored the disconnect between Bay/Wall St. and Sustainability (click for written event summary).  Please enjoy the highlights in this short video captured as part of the Partners in Project Green, ask the expert series.

I think the opportunity lies with the long term stakeholders like pension funds that have more patience in seeing the benefits of integrating ESG factors in their analysis.
Ian McPherson, Last Spike Capital

We need the big guys (who are the early adopters, like PUMA, Unilever, and Patagonia) to start sending signals of the new ways of running the economy and the world.
Bob Willard

There will be a day when financial statements will be continuous – companies must do a better job of telling their story.
Julie Desjardins

Connecting the two world is challenging because investors are often looking at different, more short term factors, compared to the sustainability community that is often looking at issues that are much longer term.
Martin Grosskopf,  Vice President and Portfolio Manager, Director of Sustainable Investing at AGF

Posted in Business and Sustainability, investing, Sustainability Metrics, Videos | Also tagged , , , , , , , | Comments closed

CSR on Steroids: 28 Environmental and Social Goals that Define a “Future Fit Company”

Future-Fit-Public-DraftTa-dah! As promised in my last blog, Public Draft 1.0 of the Future-Fit Business Benchmark is now available for use and feedback.

This free, open-source resource defines science-based, aspirational, sustainability goals for a company that desires to be fit for the future on a scarcer, more crowded, and hotter planet. We invite your feedback on the goals and your ideas on appropriate key performance indicators (KPIs) by which to assess progress toward each goal.

To recap, here is the what, why, who, how, and when of the Future-Fit Business Benchmark.

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Posted in Capitalism 2.0, Capitalism2.0, natural capital, new economy, Social and Environmental Impacts, Sustainability Metrics, The Hub | Also tagged , , | Comments closed

Bob Willard: The Planet Can’t Wait for Incremental Change

Mon122077It’s time for a Future-Fit Business Benchmark. The reality of planetary boundaries presents one of the most daunting challenges of the twenty-first century. We are damaging the carrying capacity of the planet faster than it can repair itself. We are exceeding planetary boundaries. We are denying our nested interdependencies. For the first time in human history, the future of a healthy resilient human society is in question. This is not sustainable, neither for society nor for business.

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Posted in Business and Sustainability, Capitalism 2.0, CSR, Leadership, new economy, systemic change | Also tagged , , , , , | Comments closed

Another Radical Sustainability Idea: Pay Employees at Least a Fair Living Wage

fair wageHere is another breakthrough corporate CSR idea; How about paying employees at least a fair living wage? My last blog suggested A Wild and Crazy Corporate CSR Idea: Pay Your Taxes.

At the risk of being overly innovative by simply stating the obvious, I humbly suggest a second breakthrough corporate social responsibility (CSR) program: pay all employees at least a Living Wage. Otherwise, corporations may be setting themselves up for public embarrassment, like the report that went viral last October about how McDonald’s US pays its workers below-poverty-line wages while its “McResource” employee help line encourages them to use food stamps and government assistance to make ends meet. That is, McDonald’s wants the government (a.k.a. tax-paying citizens) to top up their paltry workers’ wages. Awkward. McDonald’s has since discontinued its McResource.

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Posted in Business and Sustainability, Capitalism2.0, Ethics, The Hub, Thought Leader | Also tagged , , , , , , , | Comments closed
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