[Strong words from one of the most effective change agents in Sustainability]
“I’m screwing up as a sustainability champion. Going forward I’ve decided to change tactics and lead with a “burning platform” of environmental and social risks rather than the “carrot” of business opportunities.”
For fifteen years, I have been writing and speaking about how corporations can capture the 4 carrots of emerging business opportunities, while reducing their negative environmental and social footprints. The good news is that, for whatever reasons, some businesses are making incremental progress on their sustainability agendas. The bad news is that not enough firms are making enough progress, fast enough, to get to where they need to be―and to where my kids and my grandsons need them to be. I’ve decided to click into a different gear and to lead with a “burning platform” of environmental and social risks―the stick―that businesses must mitigate if they want to be fit for the future. There are 5 reasons that it’s time for me―and perhaps other frustrated sustainability champions―to change tactics.