From the “Prius effect,” when hybrid drivers use feedback on their car dashboards to challenge themselves to drive more efficiently, to utility consumers in Sacramento competing with their neighbors to see who can save the most energy, games are increasingly used as a tool to help increase sustainable behavior.
At the recent Sustainable Brands conference, a gaming expert, Gabe Zichermann shared strategies for companies to harness the power of games. He pointed out that it’s the pleasure of play itself, not the subject of a game, that makes people participate.
