The Business Opportunities From Solving Social Problems
At this TSSS event you will learn how you can leverage Shared Value right along your value chain while simultaneously making your company more profitable. You will discover how you can achieve a competitive advantage while experiencing the satisfaction of knowing that you’re helping to solve a social problem. This is the promise of Shared Value and this TSSS event will give you the tools and insight you need to bring it to your company.
It might sound too good to be true but this concept has been proven repeatedly in the three years since Michael Porter coined the phrase “Shared Value” in the Harvard Business Review. So how do you ensure that your company is ready to engage in this conversation and seize this opportunity? When and how will the benefits materialize? How do you quantify the ROI? Where do you look for partners? How do you get started? These are the questions that will be answered through specific case studies and explanations of proven business strategies at our TSSS event on May 28th.
DATE: Wednesday, May 28, 2014 (registration closes May 23rd)
TIME: 4:30-7:30 EST (snacks & networking from 6:35-7:30)
NEW LOCATION: Ryerson University, Podium Building, 380 Victoria Street, The Commons Room 250 (map)
FREE LIVE WEBCAST & twitterchat #tssschat from 5:00 – 6:00 PM EST
(Tickets for both the live event and the webcast must be purchased in advance)
Shared Value Initiative
Dir., Sustainability & Responsibility
Join us on May 28th as two sustainability champions, Justin Bakule and Tim Faveri, clearly show how exploring “Shared Value” can unlock new revenue streams for your company.
Tim will discuss the exciting work that has taken place at Tim Hortons through its Coffee Partnership Program. Justin will share stories from Mars Inc. (improving cocoa production in West Africa), Arauco (leading Chilean forestry company), Novartis (working in rural India), Nestle, Ben and Jerry’s, Kirin (Japanese beverage company near Fukushima where the Tsunami caused devastation) and Mercy Corps (international NGO). And now Angela will discuss the wild success of the Air Miles program and its ability to get people physically active.
During the event we will explore some of the following:
- How you can use social issues as a strategic lens to address business opportunities
- How to use your corporate culture to find “shared value” opportunities
- Why the values of your senior leaders are essential to your success
- How Tim Hortons has delivered social benefits to its coffee suppliers in Central and South America
- How Mars Inc. has driven positive change within its cocoa supply chain
- How Novartis has found new revenue streams by bringing improved health to rural Indian communities
- How to measure your Shared Value Initiative ROI