When it comes to building brands and driving change, effective communication is a prerequisite. Unsurprisingly then, communications are often the first port of call when it comes to the unique challenges and opportunities that sustainability represents for today’s brands.
However, emerging cultural, economic and technological trends related to sustainability are forcing brands to think differently about the role of communications in their wider brand ecosystem. As is so often the case, when the game is changing this quickly, a more effective solution requires a redefinition of the problem.
A recent report by 
What do you think is the top issue women feel pressured about? Being thin? Getting married? Making sure their children do well at school? No, no and no. Women, apparently, mostly feel pressured about being environmentally conscious. At least, that’s what you can learn from a new survey that was conducted for 
On June 12, 2013, 
