Business and Sustainability

The Evolution of a Canadian Sustainability Leader: Kruger Products Shares its Journey

Kruger LogoYou know Sponge Pockets, but do you know Kruger Products?

You may not have heard of Kruger Products L.P., but surely you’re familiar with the Sponge Pockets – men dressed in white puffy suits characterizing super absorbent pockets who appear in TV commercials ready to spring into superhero-like action to soak up spilled juice and wipe away dirty paw prints. Kruger Products is the company behind these quirky characters and the SpongeTowels® they represent, as well as other well-known brands including Cashmere®, Purex®, Scotties®, White Swan® and White Cloud®. Kruger Products is Canada’s leading manufacturer of tissue and paper products for household, commercial and industrial use.

Learn more about Kruger Products by visiting their Homebase Page in the TSSS Innovation HUB

sponge pocketsKruger Products’ has a long sustainability legacy.  More than sixty years ago, when concern for the environment wasn’t even on most companies’ corporate radar, Kruger Products launched its first reforestation program and quietly helped set a new course for forest management. For Kruger Products, environmental stewardship is about identifying needs, seeing opportunities, and doing the right thing for business, for people and for the planet.

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5 Takeaways from the Newly Established Global Compact Network Canada Peer-Review Reporting Program


By Megan Wallingford and Anastasia Ostapchuk of GCNC

Canadian companies identify 5 takeaways from the Global Compact Network Canada Reporting Peer-Review Program. 

This July, eight Canadian companies successfully completed the inaugural Global Compact Network Canada (GCNC) Reporting Peer Review Program.  We are delighted to announce that the winners of the first Canadian Peer-Choice Reporting Award are Teck Resources (Group 1) and BMO, Enbridge (tied for first place in Group 2)!

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VIDEO: A sustainability success story – less waste and more money for a French supermarket chain

intermarcheInnovation is simply looking at a problem in a new way. A French supermarket chain shows us a new way to think about an old problem with regards to food waste. Introducing ” the “Inglorious Fruits and Vegetables”  The biggest problem was being sold out – 1.2 tonnes of sales per store in the first two days.

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Want to beat your competitors? Embrace profitable good

Phillip Haid, Co-founder and CEO at PUBLIC

Phillip Haid, Co-founder and CEO at PUBLIC

Deloitte recently came out with its annual Core Beliefs & Culture survey that polls more than 1,000 executives and employees. The key takeaway was that 82% of respondents working at an organization that has a strong sense of purpose believe the organization will grow. Only 48% of those working for companies without a sense of purpose are hopeful about growth prospects.

Given the strong belief in the connection between purpose and growth, why do so many companies still hold such a narrow definition of purpose? And why do so many still think in charitable terms, framing their community activities separately from their core money-making interests?

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At Patagonia a view towards social outcomes, rather than charitable giving, drives bottom line results

YvonChouinard_DoGoDoSomething-700x418A legendary climber, surfer, entrepreneur and environmentalist, the story of Yvon Chouinard, founder of Patagonia, starts with the design, manufacturing, and distribution of rock-climbing equipment in the late 1950s.

By 1964, he produced his first mail order catalogue and by the end of the 1980s had built a very successful outdoor apparel company.

In the early 1990s however, after years of overambitious growth, the company was in turmoil. Chouinard recounts in a 2012 Wall Street Journal article that credit was cut off and the company was forced to make its first ever layoffs of 120 employees — one-fifth of its workforce.

Chouinard began to wonder whether he should quit. He went to a famed consultant who recommended he sell Patagonia for US$100-million and use the proceeds to do environmental good. “I seriously considered it,” Chouinard says.

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