Doing the right thing is rarely easy. It means asking tough questions, taking bold risks and making important changes. And since our company began 161 years ago, we’ve been committed to doing exactly that—on behalf of our employees, consumers, workers, and the planet.
Levi’s has shown bold leadership in its drive to become more sustainable
Today, one of the biggest initiatives at Levi Strauss & Co. is sustainability. And if we hadn’t asked ourselves the difficult questions, we never would have landed on and launched our most sustainable, innovative, and influential product offering to date: Levi’s Water<Less.
It’s time for a Future-Fit Business Benchmark. The reality of planetary boundaries presents one of the most daunting challenges of the twenty-first century. We are damaging the carrying capacity of the planet faster than it can repair itself. We are exceeding planetary boundaries. We are denying our nested interdependencies. For the first time in human history, the future of a healthy resilient human society is in question. This is not sustainable, neither for society nor for business.
Also posted in Capitalism 2.0, CSR, Leadership, new economy, systemic change Tagged Bob Willard, csr, Future-Fit Business Benchmark, incrementalism, Natural Step, quantifiable, science-based benchmarks