Sustainability is infiltrating the consciousness of business. The marketing strategy of many iconic brands is changing and thankfully photo-ops with employees dressed in Earth Day T-shirts as they build a garden don’t quite cut it anymore. Rather, sustainability agendas, CSR reports, corporate sponsorships, green initiatives and memberships in a variety of public-private multi-stakeholder initiatives are becoming the norm.
Also posted in Sustainable Agriculture, Sustainable Food, Sustainable Supply Chain Tagged Coca-Cola, community engagement, csr, farming, general mills, kelloggs, mars, Pepsico, sustainability, Sustainable Agriculture, water
April is Earth Month, and April 22 Earth Day. We should really celebrate our small blue planet and all it provides every day, but recent events give us particular cause to reflect on our home and how we’re treating it.
There’s no excuse to keep on destroying our home. If we are to observe Earth Day and Earth Month, let’s make it a time to celebrate, not to despair.
What do executives have in common with school kids? They both can be pretty picky says Laura Vanderkam, as outlined in the Fast Company article 6 Quick Lessons from the School Lunch Line for Pleasing Picky Customers. According to Jennifer Woofter, these helpful tips can also be applied to sustainability efforts when trying to convince executives to green-light a project. My team has taken the article’s six lessons which are listed below and added our own commentary.
School kids and executives aren’t so different, according to Laura Vanderkam