Feeding the digital beast. It can be a source of sleepless nights for PR pros who’ve been charged with providing fresh content for a company’s website, Facebook page, Instagram posts and Twitter feeds, among other platforms. A large source of material could be within your grasp: sustainability reports. OK, I know what you’re thinking, but hear me out. I’ll admit these voluminous documents are usually seen as a snooze-fest, not as central to PR’s content marketing effort. But that’s starting to change.
Business and Sustainability
The new tagline of GRI’s 2015-2020 strategy:
“Empowering Sustainable Decisions.”
GRI is aiming to reach beyond the way organizations collate and report sustainability information to the place where the market actually thinks about what to do with the information that’s ordered into neat performance indicators and creatively designed into sustainability reports.
Often times, sustainability can be a somewhat sombre topic with depressing statistics. For that very reason, on this World Environment Day, Ecosystem decided to take a different approach. Instead of talking about ourselves and how many metric tons of greenhouse gas emissions we’ve reduced, we simply wanted to have a bit of fun and share our humour with the rest of the world!
Luckily, our engineers have a great sense of humour (we think!) and artistic talents and came up with the comic strips below for your enjoyment! There are more (and a surprise!) on our Facebook and Twitter pages!
Happy World Environment Day!
Why is selling sustainability so difficult?
After all “sustainable products, services and behaviors are the future. They are better for business, consumers and the planet, and increasingly consumers are asking for them.”