There is an increasing danger that the sustainability movement is starting to reflect the very system it is seeking to change
Sustainability represents a desire to move away from the ego’s destructive and individualistic tendencies towards a sense of belonging
We can find scores of reasons why sustainability is not scaling up at speed, but how often do we search for the common root cause?
To survive and prosper in a rapidly shifting business landscape, companies must constantly evolve. One example of this evolution is seen when forward thinking leaders incorporate sustainability into their business strategy. A successful sustainability strategy depends upon embracing a fundamental shift in an organization’s way of doing business, an eagerness to find new ways of identifying challenges and seizing opportunities. Effective leaders recognize that their organizations will thrive through creativity and innovation. But it’s one thing to decide to be innovative; it’s another entirely to make innovation an integral part of your corporate culture.
When it comes to building brands and driving change, effective communication is a prerequisite. Unsurprisingly then, communications are often the first port of call when it comes to the unique challenges and opportunities that sustainability represents for today’s brands.
However, emerging cultural, economic and technological trends related to sustainability are forcing brands to think differently about the role of communications in their wider brand ecosystem. As is so often the case, when the game is changing this quickly, a more effective solution requires a redefinition of the problem.
Who’s responsible? It’s a complex issue…we want to do the right thing but it gets confusing when you add dollars and cents to the equation. Sorry about the commercial before the interview..
The consumer goods multinational is making progress in its own operations but calls for deeper collaborations across society if transformational change is going to be achieved.
One challenge highlighted in Unilever’s 2012 progress report is the uphill struggle to change consumer behaviour. Photograph: Alamy
Unilever CEO, Paul Polman, is recognized as the standard bearer for the corporate sustainability movement but do the actions of the multinational company he leads match his calls for radical action?
The consumer goods giant has just published its second annual sustainability progress report and it’s a story of both highs and lows.
On June 12, 2013, join Dr. Volker Schaedler, VP of Innovation and Technology, to learn how the world’s leading chemical company focuses its innovation machine to solve some of society’s most pressing needs.
 |  |
 |
 |
 |
When you join our site you can comment, post and contribute to the ongoing discussion of sustainability challenges, successes and strategies.
Already registered? Login here