Deborah Fleischer is President of Green Impact, a strategic sustainability consulting firm that helps companies walk the green talk. She works with socially responsible companies and organizations who want to design a sustainability strategy, communicate sustainability successes or engage employees in new green initiatives. She is the author of Green Teams: Engaging Employees in Sustainability and is a regular contributor to

Her background includes a Master in Environmental Studies from Yale University and a Master in Public Administration from Harvard. You can follow her occasional tweet @GreenImpact, join her Facebook page or check out her blog at

Green Impact is a sustainability strategy and communications firm that helps businesses and NGOs develop strategies and design new initiatives that transform a vision into action. Green Impact offers services in strategy development, program development, communications and stakeholder engagement.

Green Impact helps companies bring their successes to life and design green campaigns that engage and inspire employees to take action. You can follow her occasional tweet @GreenImpact.

Articles by Deborah

Sustainability Communications: Start with a good story

Over the weekend, I was reading a few of the books in my pile on organizational change and motivation and I started thinking about how these concepts could be integrated into my current sustainability writing projects.

How can we create CSR reports, corporate sustainability web sites and annual reports that cause a change and inspire new actions? I recently heard at a green conference that the CSR report is dead. Consider the following four guidelines to bring your written materials to life: tell stories, paint a detailed vision, but make a specific request, engage people’s emotions and use non-controlling language.

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