Rethinking your annual sustainability report as a yearlong storytelling dialogue

Article from THE HUB

Does feeding the digital beast keep you up at night?

Feeding the digital beast. It can be a source of sleepless nights for PR pros who’ve been charged with providing fresh content for a company’s website, Facebook page, Instagram posts and Twitter feeds, among other platforms. A large source of material could be within your grasp: sustainability reports. OK, I know what you’re thinking, but hear me out. I’ll admit these voluminous documents are usually seen as a snooze-fest, not as central to PR’s content marketing effort. But that’s starting to change.

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Posted in Business and Sustainability, Featured Articles, Marketing and Communications, storytelling, Sustainability Reporting, sustainability trends, The Hub | Tagged , , , | Leave a comment

Unilever’s early leadership in “social purpose” is paying off.

Article from THE HUB

Today the ethical consumer market hovers between 10 and 20 per cent. These numbers haven’t moved much since the term was first popularized 25 years ago. Yet market researchers such as Edelman and Ipsos Reid tell us that more than 80 per cent of Canadian consumers want companies to champion social causes, lead social change and stand for something. Companies that figure out how to tap into this latent demand for corporate social purpose stand to win big.

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Posted in Business and Sustainability, Business for Good, Leadership & Culture, Marketing and Communications, Organizational Culture, Social Impact, The Hub | Tagged , , , , , , , , , , , | Leave a comment

Does your company effectively communicate its PURPOSE to job searching Millennials?

Are you looking to work at a company that has purpose embedded into it’s core DNA?  Bmeaningful can help you remove the guess work and answer your most pressing questions.

Millennials now outnumber Boomers in the workplace. This not only marks a significant demographic change, but also a values change. Millennials’ career priorities, work preferences and lifestyle differ from generations past. Just like companies have changed their marketing tactics to respond to the next generation of purchasers, recruitment efforts must similarly adjust to the value changes of the next generation in the workforce.

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Posted in Business for Good, Communication, Marketing and Communications, millennials | Tagged , , , , , , | 1 Comment

Will GRI’s new strategy work?

Article from THE HUB

The new tagline of GRI’s 2015-2020 strategy:
“Empowering Sustainable Decisions.”


GRI is aiming to reach beyond the way organizations collate and report sustainability information to the place where the market actually thinks about what to do with the information that’s ordered into neat performance indicators and creatively designed into sustainability reports.

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Posted in Business and Sustainability, CSR Reporting, Sustainability Reporting, The Hub | Tagged , , , , | Leave a comment

For Business, Social Good and Profitability Are One in the Same.


Want to make money, attract and retrain top talent, and drive customers to you in droves? The solution is quite simple and it feels good too. It is the integration of cause or social purpose into the way you do and sell your business offering.

Cause is the key differentiator that is winning over our more socially minded society (and consumer). The phenomenal growth of companies with social impact at their core is testament of this:

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Posted in Business for Good, Capitalism2.0, Impact investing, Leadership, new economy, Shared Value | Tagged , , , , , | Leave a comment
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