Shared Value Starts with Embedding a Social Mission into the Corporate Culture

Article from THE HUB

When companies break away from the single minded drive for profit maximization and begin to exlpore a more broad goal of value creation, the first step is always the same…a shift in corporate culture.

shared value1

By: Marc Pfitzer, Valerie Bockstette and Mike Stamp of FSG

Since their launch, in 2005, Nexera canola and sunflower seeds, used for making cooking oils, have become one of Dow Chemical’s best-selling product lines. The seeds and the oils offer many advantages: The seeds yield more than twice as much oil per hectare as soybeans, making them an attractive crop for farmers. The oils’ longer shelf and “fry” lives lower the operating costs of food manufacturers and food service companies. And, last but not least, the oils have lower levels of saturated fat than competing products and contain no trans fats.

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Posted in Business for Good, Culture and Leadership, Leadership & Culture, Shared Value, Social Impact, The Hub, Uncategorized | Tagged , , , , , , , , | Leave a comment

The mantra of profit maximization is slowly losing its grip.

Article from THE HUB

While the falsehood that fiduciary duty means solely making money for shareholders is being chipped away, many business leaders still cling on to this behaviour.

hanging precaiously

The world of business appears to be so powerful and robust from the outside but look up close and it is brittle and full of fear.

Anxiety among top executives about losing their lavish bonuses and the status and lifestyle that comes with it, leads to the most perverse behaviour. Ignoring the damaging impacts on both society and the environment keeps things nice and simple in the same way as keeping away from the great unwashed by living behind high walls and security cameras.

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Posted in Behaviour Change, Capitalism 2.0, Capitalism2.0, Jo Confino, new economy, systemic change, The Hub | Tagged , , , , | 4 Comments

Top 3 Myths of Why CSR Strategies Fail?

Article from THE HUB

“If you fail to plan, you plan to fail”… right?

Failure of a businessman due to crisis

I used to believe that the right plan would always yield the right result. Just follow the steps, stay the course, and celebrate the win. I then learned that people are unwieldy; if they don’t have a say in the plan, they won’t see how it pertains to them, and they don’t follow through. Easy solution: start with an environmental scan, adjust the plan to the people, and then you’re back on track – stay the course, celebrate the win.

But even after all that, my plans seemed to fail. And still, the problem seemed to be the people. I gave them a great plan, so why couldn’t they just fall in line?

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Posted in Behaviour Change, Business and Sustainability, Culture and Leadership, Leadership & Culture, Organizational Change, The Hub | Tagged , , , | Leave a comment

(VIDEO) GDP is so 20th century – Social Progress is the metric of the 21st century. Congrats Canada for being #1 among the G7

Article from THE HUB

social-progress-index“Our fetish for economic growth has led us astray”

We need a better way to measure our societies, a measure based on the real things that matter to real people. Do I have enough to eat? Can I read and write? Am I safe? Do I have rights? Do I live in a society where I’m not discriminated against? Is my future and the future of my children prevented from environmental destruction? These are questions that GDP does not and cannot answer- it’s time for the Social Progress Index.

Please visit the original TED link here.

Posted in Capitalism 2.0, Capitalism2.0, Featured Video, Social and Environmental Impacts, Sustainability Metrics, systemic change, The Hub, Videos | Tagged , , , , , | Leave a comment

CSR on Steroids: 28 Environmental and Social Goals that Define a “Future Fit Company”

Article from THE HUB

Future-Fit-Public-DraftTa-dah! As promised in my last blog, Public Draft 1.0 of the Future-Fit Business Benchmark is now available for use and feedback.

This free, open-source resource defines science-based, aspirational, sustainability goals for a company that desires to be fit for the future on a scarcer, more crowded, and hotter planet. We invite your feedback on the goals and your ideas on appropriate key performance indicators (KPIs) by which to assess progress toward each goal.

To recap, here is the what, why, who, how, and when of the Future-Fit Business Benchmark.

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Posted in Capitalism 2.0, Capitalism2.0, natural capital, new economy, Social and Environmental Impacts, Sustainability Metrics, The Hub | Tagged , , , | Leave a comment
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