Why facts don’t change minds

The secret to successful risk communication

james hogan

When it comes to public opinion, there’s a common belief among companies and their communication teams that providing facts is the best way to sell your side of the story. The more information, the more likely the public will be on side, right? Wrong.

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3 Recent Reports on the Unsustainable Income/Wealth Chasms

Is the tax system fair? Or more importantly, does it lead to or detract from, societal prosperity?

There has been, and always will be, a wealth gap between the rich and the poor. It’s the degree of this disparity that is the issue. The current global wealth chasm has reached a dangerous threshold. So has the income chasm. Within the last month, 3 reports on the unsustainable income / wealth chasms were released by organizations that do excellent research on the issue.  They confirm that the gulf between rich and poor is wide and growing wider.  It is now obscene enough that it is deemed newsworthy by mainstream media.

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Your Sustainability Strategy is Set. Now What?

A great plan without an implementation strategy is nothing more than a great plan.pathway choices

Increasingly, a growing number of organizations put a lot of effort into designing and adopting sustainability strategies only to find themselves struggling with implementation and buy-in after the honeymoon period. Momentum stalls and people get side-tracked and lose focus, potentially diminishing the efforts of the initial stages. That’s why in my sustainability strategy practice I focus on advising and coaching clients on sustainability implementation and embedment.

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Climate Change Action and Psychology are Inextricably Linked

By understanding emotional barriers to action, we may be able to devise better guidelines for communication, advocacy and policy.


Up until now, psychology had been largely left out of the conversation about climate change, but researchers in the field of environmental psychology are seeking to change that.

Climate change isn’t just a political, social and economic issue. It’s also a deeply psychological one — and now, behavioral scientists are using psychology to better understand the complex relationship between people and nature.

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U of T Students Visit Norway to Discuss the Sustainable North


Two University of Toronto students are among the first North American students chosen to present papers at the prestigious Arctic Frontiers conference in Tromsø, Norway, from Jan. 25 to 29.

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Posted in CSR in Canada, millennials, Sustainability Education | Tagged , , , , , , , , | Leave a comment
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