Bob Willard is a leading expert on quantifying and selling the business value of corporate sustainability strategies. Willard applies his business and leadership experience from his 34-year career at IBM Canada to engage the business community in proactively avoiding risks and capturing opportunities associated with environmental and social issues.

Willard has authored three books: The Sustainability Advantage, The Next Sustainability Wave, and The Sustainability Champion’s Guidebook. In addition, his two DVDs, two spreadsheets, numerous webinars, and extensive Master Slide Set provide capacity-building resources for champions of sustainability. They provide quantified business justification for embracing sustainability strategies and proven guidance on how to transform organizations to sustainable enterprises. Willard holds a BSc from McGill University, and an MEd and PhD from the University of Toronto.

He serves on the advisory boards of The Natural Step Canada, Learning for a Sustainable Future, and Durham Sustain Ability. Willard is a member of the Education Alliance for a Sustainable Ontario, the Durham Region Roundtable on Climate Change, and the International Society of Sustainability Professionals.

Articles by Bob

CSR on Steroids: 28 Environmental and Social Goals that Define a “Future Fit Company”

Future-Fit-Public-DraftTa-dah! As promised in my last blog, Public Draft 1.0 of the Future-Fit Business Benchmark is now available for use and feedback.

This free, open-source resource defines science-based, aspirational, sustainability goals for a company that desires to be fit for the future on a scarcer, more crowded, and hotter planet. We invite your feedback on the goals and your ideas on appropriate key performance indicators (KPIs) by which to assess progress toward each goal.

To recap, here is the what, why, who, how, and when of the Future-Fit Business Benchmark.

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Posted in Capitalism 2.0, Capitalism2.0, natural capital, new economy, Social and Environmental Impacts, Sustainability Metrics, The Hub | Tagged , , , | Comments closed

Bob Willard: The Planet Can’t Wait for Incremental Change

Mon122077It’s time for a Future-Fit Business Benchmark. The reality of planetary boundaries presents one of the most daunting challenges of the twenty-first century. We are damaging the carrying capacity of the planet faster than it can repair itself. We are exceeding planetary boundaries. We are denying our nested interdependencies. For the first time in human history, the future of a healthy resilient human society is in question. This is not sustainable, neither for society nor for business.

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Posted in Business and Sustainability, Capitalism 2.0, CSR, Leadership, new economy, systemic change | Tagged , , , , , , | Comments closed

Another Radical Sustainability Idea: Pay Employees at Least a Fair Living Wage

fair wageHere is another breakthrough corporate CSR idea; How about paying employees at least a fair living wage? My last blog suggested A Wild and Crazy Corporate CSR Idea: Pay Your Taxes.

At the risk of being overly innovative by simply stating the obvious, I humbly suggest a second breakthrough corporate social responsibility (CSR) program: pay all employees at least a Living Wage. Otherwise, corporations may be setting themselves up for public embarrassment, like the report that went viral last October about how McDonald’s US pays its workers below-poverty-line wages while its “McResource” employee help line encourages them to use food stamps and government assistance to make ends meet. That is, McDonald’s wants the government (a.k.a. tax-paying citizens) to top up their paltry workers’ wages. Awkward. McDonald’s has since discontinued its McResource.

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Posted in Business and Sustainability, Capitalism2.0, Ethics, The Hub, Thought Leader | Tagged , , , , , , , , | Comments closed

Pay your damn taxes! Are Sustainability Rankings Missing Something?

Bob WillardNo one enjoys paying taxes. You don’t. I don’t. Companies don’t either. But it’s our civic duty. Without tax revenues, governments cannot provide us with the health, education, safety, security, and infrastructure services that are vital to our well-being in a flourishing society. Taxes are a necessary and a good thing. Corporate taxes are vital. However, over the past 50 years, the share of tax revenue coming to the federal government from business has collapsed. According to the U.S. Tax Policy Center, corporate taxes represented 32% of U.S. federal government revenues in 1953; 23% in 1966; 12% in 1998; and 9% in 2010. There seems to be trend.

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Posted in Business and Sustainability, Capitalism 2.0, Capitalism2.0, Ethics, Sustainability Reporting, The Hub, Thought Leader | Tagged , , , , , , , , | Comments closed

Should oil and gas companies be excluded from sustainability rankings?

Bob WillardDid you notice anything strange about the latest Global 100 rankings and the Climate Counts rankings? The January 2014 Global 100 ranking of the world’s 100 most sustainable large publically traded companies included ten oil and gas companies. The December 2013 Climate Counts rankings of corporations with the most sustainable carbon emissions included five oil and gas companies. What the …?! There are 3 reasons that inclusion of oil and gas companies in these rankings doesn’t pass the gut check.

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Posted in Business and Sustainability, Capitalism 2.0, Climate change, Leadership, new economy, Social and Environmental Impacts, Sustainability Metrics, Sustainability Reporting, Thought Leader | Tagged , , , , , , , , | Comments closed
  • TSSS EVENT: Sport and Sustainability: A Focus on the 2015 Toronto Pan Am Games (FREE Livestream)

    Pam AM TorontoJoin TSSS on April 1st as our panel explores the power of sport to reach people and communities like nothing else can. Topics to be discussed include: Community Engagement, Sustainable Purchasing, Importance of a Clear Vision, Diversity and Inclusion, Branding and Leaving a Legacy. Learn more
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