Brad’s goal is to build knowledge and cooperation among sustainability advocates. His vision is to effect change in the way that business is conducted.

Brad is the Founder and President of the Toronto Sustainability Speaker Series (TSSS). Now in its 7th year, TSSS is widely recognized as Canada’s premiere forum for dialogue and problem solving among sustainability professionals. Each year over 1000 sustainability change agents attend TSSS events to exchange ideas and delve into trends, risks and opportunities that are presented by our shifting business model. Brad is often considered to be a “tribal” leader in the sustainability movement; he is a connector of people and ideas. Brad has a Masters in Environmental Studies from York University in Toronto and regularly writes and speaks on the topic of corporate sustainability.

Articles by Brad

We’re at a unique point in history. Disruption: The Movie

disruption_poster_export‘When it comes to climate change, why do we do so little when we know so much?’

Through a relentless investigation to find the answer, Disruption takes an unflinching look at the devastating consequences of our inaction.

The exploration lays bare the terrifying science, the shattered political process, the unrelenting industry special interests and the civic stasis that have brought us to this social, moral and ecological crossroads.The film also takes us behind-the-scenes of the efforts to organize the largest climate rally in the history of the planet during the UN world climate summit.

This is the story of our unique moment in history. We are living through an age of tipping points and rapid social and planetary change. We’re the first generation to feel the impacts of climate disruption, and the last generation that can do something about it. The film enlarges the issue beyond climate impacts and makes a compelling call for bold action that is strong enough to tip the balance to build a clean energy future.

Follow this link to watch the movie online, download for free, share with your networks, join the movement and keep marching! http://watchdisruption.com/

Posted in Climate change, Human Rights, new economy, Social and Environmental Impacts | Tagged , , , , | Leave a comment

What is a “Sustainability Narrative” and Why is it Important to Your Company?

Sharing your corporate message in the sustainability era is tricky business. Experts agree that sustainability doesn’t mean anything real to consumers. Too often, it brings to mind technical issues or overwhelming environmental challenges. More than ever consumers want to live meaningful lives and engage with brands that are driven by purpose. They want to trust that a brand is making good choices for them.

[Please have a look at the recent report by BBMG which takes a closer look at this evolving challenge for companies.  "The New Sustainability Narrative: Tapping into Meaning and Purpose."]

Join us on September 30th as our expert panel explores the challenges and opportunities of building a sustainability narrative that connects more deeply with your audience.

Our Distinguished Guests:

- Steven Sage, VP Sustainability & Innovation, Kruger Products L.P.
- Eric Whan, Director, GlobeScan
- Phillip Haid, CEO, Public INC
- Claudio Gemmiti, Senior VP, Innovation and Strategic Growth, Club Coffee

Discussion Facilitator: Brad Zarnett, Executive Director, TSSS

Register Now

DATE: Tuesday, September 30, 2014
TIME: 4:30-7:30 EST (snacks & networking from 6:45-7:30)
NEW LOCATION: Ryerson University, Podium Building, 380 Victoria Street, The Commons Room 250 (map)
FREE LIVE WEBCAST & twitterchat #tssschat from 5:15 – 6:15 PM EST
(Tickets for both the live event and the webcast must be purchased in advance)

During the event we will explore some of the following:

- Why do traditional marketing strategies seem to be missing the mark today?
- What do consumers and stakeholders want from companies today?
- What companies are having success building an authentic connection with consumers?
   * What are they doing different?
   * Why are they successful?
- What are some of the themes that seem to be resonating most with consumers today?

Read More »

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VIDEO: A sustainability success story – less waste and more money for a French supermarket chain

intermarcheInnovation is simply looking at a problem in a new way. A French supermarket chain shows us a new way to think about an old problem with regards to food waste. Introducing ” the “Inglorious Fruits and Vegetables”  The biggest problem was being sold out – 1.2 tonnes of sales per store in the first two days.

Posted in Business and Sustainability, Capitalism 2.0, Innovation, The Hub, Video, Videos | Tagged , , | Comments closed

Women in CSR – Canada: Cara Clairman, President and CEO of Plug’n Drive

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Welcome to the TSSS Series on Canadian Women in CSR. Learn about their journeys, discover what inspires them and explore how they’re making a difference through their careers in sustainability. Please follow the link to read about other exceptional Canadian Women in CSR.

CC

Cara Clairman, President and CEO of Plug’n Drive

TSSS: Briefly describe your current role and responsibility and how many years you’ve been in the business.

Cara Clairman: I am the President and CEO of Plug’n Drive, a non-profit that is accelerating the adoption of electric vehicles (EVs) through education and infrastructure. I came up with the idea while working as the VP of Sustainable Development at Ontario Power Generation and pitched the idea to the OPG leadership – if we could find a way to encourage people to adopt electric cars and plug them in overnight, we could increase the use of surplus base load electricity, providing the Province with significant environmental and economic benefits. OPG was supportive and Plug’n Drive was born!

Read More »

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Are your sustainability job prospects being chosen out of love or fear?

The great Canadian actor Jim Carrey makes a brilliant comment to the graduating class at Maharishi University about following you dreams.  Taking risks isn’t easy but what happens if you take the conservative path and still end up failing.  To see the full version of this inspiring speech visit this link.

Posted in Business for Good, Capitalism 2.0, Featured Video, The Hub, Video, Videos | Tagged , , | Comments closed
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