Doing the right thing is rarely easy. It means asking tough questions, taking bold risks and making important changes. And since our company began 161 years ago, we’ve been committed to doing exactly that—on behalf of our employees, consumers, workers, and the planet.
Today, one of the biggest initiatives at Levi Strauss & Co. is sustainability. And if we hadn’t asked ourselves the difficult questions, we never would have landed on and launched our most sustainable, innovative, and influential product offering to date: Levi’s Water<Less.