Do you find that you aren’t achieving the results as a sustainability practitioner that you’d like to get? Do you want to be a more effective leader but don’t know what to change about your approach? The article, Why You’re Not a Leader, by Mike Myatt was published on Forbes earlier this year and is helpful in providing a framework by which to analyze sustainability leadership skills.
Jennifer Woofter, President of Strategic Sustainability Consulting reflects on how to be an effective sustainability leader.
Mike’s points are in bold italics followed by suggestions from Jennifer Woofter, the President of Strategic Sustainability Consulting, on how to best to apply it to sustainability.
Bob Langert, McDonald’s Global VP CSR and Sustainability, spoke to the TSSS audience on Oct. 9, 2013 about the lessons he’s learned from the “CSR front lines”. Langert’s presentation was both professional and personal; he described how once he became a grandfather, he found himself thinking much more about the future. This type of personal connection is a familiar story for many who have embarked upon a sustainability journey. Sustainability is about our collective future, for ourselves, but even more so, for the generations to come.
Langert described his Top 10 Lessons Learned from the CSR Front Lines in three realms – Opportunity, Integration and Connection. As an example from the first realm, he described the importance of moving from ‘fear’ to ‘opportunity’, and seeing previously perceived ‘enemies’ (e.g. NGOs) as ‘friends’. For example, in 1989 McDonald’s faced significant negative public attention directed towards its polystyrene packaging, and suffered the indignity of nicknames like “McToxic”. McDonalds worked with its supply chain partners and NGOs such as the Environmental Defence Fund and was able to reduce waste by 300 million lbs. during the 1990s – this meant significant cost savings for a zero cost program.
[Join us for a follow-up webinar conversation with Bob Langert on October 23rd at 1pm - hosted by CSRwire. The webinar will summarize the discussion from the live event and hear which of the 250+ brainstorming ideas regarding authentic and transparent communication resonated with McDonald’s senior leaders. Click here to register for what is sure to be a great interactive discussion.]
Posted in Business and Sustainability, CSR in Canada, Event Summaries, Leadership Also tagged authenticity, bob langert, Communications, Creating Shared Value, CSRwire, edf, Mcdonalds, our food your questions, richard ellis, sustainability, transparency, tsss
Annie Leonard’s new video explains it perfectly – the current system measures the wrong things – it leads us towards sickness, inequality and environmental degradation. Our upcoming paper – due next week – “The Journey towards Capitalism 2.0” weaves together the concepts of leading thinkers in this space (like Annie Leonard) and begins to tie the pieces of the jigsaw puzzle together.
Please register to be alerted when the paper is available. Get involved and Be The Change!
Posted in Behaviour Change, Business and Sustainability, Capitalism 2.0, Culture Change, Innovation, Organizational Change, Organizational Culture, systemic change, Thought Leader, Uncategorized, Video Also tagged annie leonard, capitalism 2.0, corporate sustainability, new business model, new economy, sustainability, systemic change, the story of stuff
Continuous pursuit of growth is not possible with our limited resources. Boards must start engaging with the truth.
Ray Anderson – the founder of Interface Inc and one of our most sustainable and inspirational business leaders to date – famously declared that he had “never seen the business case for unsustainable”. While this may seem self-evident, we often allow ourselves to get drawn into justifying the sustainability business case, within the conventional expectations of a business-as-usual mindset. Read More
Posted in Business and Sustainability, Capitalism 2.0, Culture Change, Organizational Change, Organizational Culture, Thought Leader Also tagged board of directors, boards, capitalism 2.0, Global Sustainability Institute, McKinsey, Michael Townsend, sustainability, sustainability business case