Students of today are the leaders of tomorrow. We have an opportunity to teach them right from wrong, good from bad and demonstrate by example how a vision can translate into action and make a difference in the world.
Big Companies can Make Big Differences
This ideology is the driver behind many decisions Kruger Products makes in terms of sustainability and corporate social responsibility. “We know that when we reduce our emissions by 15% or commit to a cause, we can make more of an impact than an individual choosing to reduce his emissions by 15% or donating to a cause,” says Steven Sage, VP Sustainability & Innovation Kruger Products. Making a difference is something that Kruger Products takes seriously, which is why it embarked on Sustainability 2015, it’s five-year journey to reduce its environmental impact, in the first place.
Learn more about Kruger Products by visiting their Homebase Page in the TSSS Innovation HUB
Posted in CSR in Canada, Culture and Leadership, Innovation, Kruger Products, Leadership, The Hub Also tagged cashmere, CBCF, CSR and Education, Kruger and STAO, kruger products, scotties, sponge towels, sustainability
Business is not doing enough to address environmental problems. It’s time to rethink how we can be most effective – perhaps we need a strategy that enables our CSR leaders to act as direct conduits between the firm and external interests.
My first big CSR/sustainability event was the 2010 Net Impact Conference held at the University of Michigan’s Ross Business School. I had been invited there to speak on a panel on the topic of intrapreneurship, which gave me the opportunity to sit in on a number inspiring and insightful talks. One of the sessions I attended was an interview with Aron Cramer, the CEO of BSR. As I recall, much of that hopeful, engaging discussion centered on transparency – a topic that’s close to my heart.