Tag Archives: csr

Businesses (still) discriminate against women

The need to create a society in which fair and equal opportunity for women exists is no less acute than it ever was. And that, apparently, takes longer than a day.

women collaborating

So. Another International Women’s Day has come and gone. Celebrating the achievements of women. Doesn’t do much for me, I have to say. The implication is that it’s sort of amazing or even surprising that women achieve anything at all. Unlike men, for whom achievement is apparently quite natural as they don’t have a Day all to themselves, international or otherwise. International Women’s Day to me is quite unnecessary. As a woman, wife, mother, business-owner and yes, achiever, in my own modest way, I don’t really need a Day. I am happy to celebrate my own achievements in my own way whenever I feel I want to.

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Telling a Sustainability Story? What to do and what NOT to do.

Everybody loves a list, right? Right.

Well, here’s mine – a 46-point manifesto-like checklist for anybody looking to communicate corporate sustainability. It’s not rocket science. But as the following pointers suggest, there’s every opportunity to get it wrong and a plethora of reasons to get it right.

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Measuring social value is a tricky business. So what do the experts think?

Just how important is data? What measurement tools are out there? This range of insights should help you off the starting block.

meaurement

If you’re thinking about incorporating social value in a serious way, you’re certainly not alone. Many companies are cottoning on to the fact that creating positive social impact is not just for those who want to do good, but also those who want to help their business flourish. As it turns out, Coca-Cola Enterprises put some numbers against this late last year, in a study that found that some 90% of CEOs and future business leaders believe businesses should have a social purpose.

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Unilever’s early leadership in “social purpose” is paying off.

Today the ethical consumer market hovers between 10 and 20 per cent. These numbers haven’t moved much since the term was first popularized 25 years ago. Yet market researchers such as Edelman and Ipsos Reid tell us that more than 80 per cent of Canadian consumers want companies to champion social causes, lead social change and stand for something. Companies that figure out how to tap into this latent demand for corporate social purpose stand to win big.

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Posted in Business and Sustainability, Business for Good, Leadership & Culture, Marketing and Communications, Organizational Culture, Social Impact, The Hub | Also tagged , , , , , , , , , , | Comments closed

Canada’s Top 30 Under 30 – Cindy Chao

Welcome to the TSSS Series on Canada’s Top 30 Under 30.
Learn about who and what inspires them and their vision for a more sustainable world. Each week two new profiles will be shared – take a moment and get to know the next generation of Canadian Sustainabilty Leaders.  Thank-you to Kruger Products for supporting this initiative.

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Cindy Chao, Sustainability Consultant, Deloitte

TSSS: Why does the sustainability sector resonates with you.  Where/when did your passion begin?

Cindy Chao: Ever since I was young, I always wanted to effect large-scale positive change in the world. I always thought that I would do so by becoming a doctor – but as I reflected on my undergraduate studies, I realized that a doctor is often reacting to an illness, and that fields such as research, public health and epidemiology would be better career paths if I wanted to contribute to proactive betterment of global health. I didn’t feel that I had a personality fit to these fields and since I always had an interest in environmental issues, I turned my attention to becoming a “doctor of the Earth”. When I graduated, I weighed my options between starting off in the public, non-profit and private sectors. I concluded that the private sector needed the most support “from within” and that the career path would likely be accelerated compared to the other options. Further, my undergraduate education criticized capitalism without ever offering a solution. Given the reality of the system we live in and the current lack of a better system, I felt strongly about moving from academically criticizing the private sector to actively working with them to find practical solutions to minimize environmental and social impacts during the interim.

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