Tag Archives: csr

The Evolution of a Canadian Sustainability Leader: Kruger Products Shares its Journey

Kruger LogoYou know Sponge Pockets, but do you know Kruger Products?

You may not have heard of Kruger Products L.P., but surely you’re familiar with the Sponge Pockets – men dressed in white puffy suits characterizing super absorbent pockets who appear in TV commercials ready to spring into superhero-like action to soak up spilled juice and wipe away dirty paw prints. Kruger Products is the company behind these quirky characters and the SpongeTowels® they represent, as well as other well-known brands including Cashmere®, Purex®, Scotties®, White Swan® and White Cloud®. Kruger Products is Canada’s leading manufacturer of tissue and paper products for household, commercial and industrial use.

sponge pocketsKruger Products’ has a long sustainability legacy.  More than sixty years ago, when concern for the environment wasn’t even on most companies’ corporate radar, Kruger Products launched its first reforestation program and quietly helped set a new course for forest management. For Kruger Products, environmental stewardship is about identifying needs, seeing opportunities, and doing the right thing for business, for people and for the planet.

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Posted in Business and Sustainability, Culture and Leadership, Kruger Products, Leadership & Culture, The Hub | Also tagged , , , , , , , | Leave a comment

A vision to make the world a better place – thanks TOMS!

blake_mycoskieYou may be familiar with the story of Blake Mycoskie, founder and Chief Shoe Giver of TOMS, one of the fastest growing shoe companies in the world. The Texas-born entrepreneur who came within minutes of winning the Amazing Race in season two found his calling on a vacation to Argentina in 2006.

Mycoskie wasn’t looking to start a shoe company, but was struck by the number of poor children who went shoeless. He felt compelled to help. Rather than follow the conventional model of starting a charitable organization to raise money to provide shoes to children in need he decided to create a stylish shoe based on the Argentinianalpargata, adapt it for a North American audience and pledge that for every shoe sold he would give a pair to a child in need.

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Posted in Business for Good, Culture and Leadership, Leadership & Culture, Social Impact, The Hub | Also tagged , , , , , , | Leave a comment

5 Takeaways from the Newly Established Global Compact Network Canada Peer-Review Reporting Program

UN_Global_Compact

By Megan Wallingford and Anastasia Ostapchuk of GCNC

Canadian companies identify 5 takeaways from the Global Compact Network Canada Reporting Peer-Review Program. 

This July, eight Canadian companies successfully completed the inaugural Global Compact Network Canada (GCNC) Reporting Peer Review Program.  We are delighted to announce that the winners of the first Canadian Peer-Choice Reporting Award are Teck Resources (Group 1) and BMO, Enbridge (tied for first place in Group 2)!

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Posted in Business and Sustainability, CSR Reporting, Sustainability Reporting, The Hub | Also tagged , , , , , , , , | Comments closed

Keep the spotlight on the the true hero – 3 tips for telling your sustainability story.

Hero

It’s tempting enough for brands to want to talk about themselves – even truer when they are doing something good.

In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement.

Likewise, full circle sustainability requires that companies overhaul how they source their ingredients, manufacture and distribute their products, and manage the waste they generate. Both of these realities place higher demands on time-poor executives and entrepreneurs, yet too many fail to recoup the costs of such efforts because they don’t share their sustainability story effectively.

In fact, almost all companies are guilty of three key mistakes that mean these investments of time, money and energy never build their brand or bottom line.

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Posted in Business and Sustainability, Green Communications, Marketing and Communications, The Hub | Also tagged , , , , , , , , , , | Comments closed

Another Radical Sustainability Idea: Pay Employees at Least a Fair Living Wage

fair wageHere is another breakthrough corporate CSR idea; How about paying employees at least a fair living wage? My last blog suggested A Wild and Crazy Corporate CSR Idea: Pay Your Taxes.

At the risk of being overly innovative by simply stating the obvious, I humbly suggest a second breakthrough corporate social responsibility (CSR) program: pay all employees at least a Living Wage. Otherwise, corporations may be setting themselves up for public embarrassment, like the report that went viral last October about how McDonald’s US pays its workers below-poverty-line wages while its “McResource” employee help line encourages them to use food stamps and government assistance to make ends meet. That is, McDonald’s wants the government (a.k.a. tax-paying citizens) to top up their paltry workers’ wages. Awkward. McDonald’s has since discontinued its McResource.

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Posted in Business and Sustainability, Capitalism2.0, Ethics, The Hub, Thought Leader | Also tagged , , , , , , , | Comments closed
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