Tag Archives: uncharted territory

A Rethink for Corporate Sustainability: A Sustainability Ombudsperson?

Business is not doing enough to address environmental problems. It’s time to rethink how we can be most effective – perhaps we need a strategy that enables our CSR leaders to act as direct conduits between the firm and external interests.

SwimAgainstTheCurrent

My first big CSR/sustainability event was the 2010 Net Impact Conference held at the University of Michigan’s Ross Business School. I had been invited there to speak on a panel on the topic of intrapreneurship, which gave me the opportunity to sit in on a number inspiring and insightful talks. One of the sessions I attended was an interview with Aron Cramer, the CEO of BSR. As I recall, much of that hopeful, engaging discussion centered on transparency – a topic that’s close to my heart.

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Posted in Capitalism 2.0, Capitalism2.0, Innovation, The Hub | Also tagged , , , , | Leave a comment
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