How do you make something matter to an accountant?* It’s actually pretty simple: you just have to show why it matters to that accountant’s business.
When it comes to sustainability reporting, most corporate finance and accounting professionals now recognize that it can contribute to better strategic thinking and can improve business and investment decision making. However, there are still some hold outs who don’t see the value of sustainability reporting – here’s how to get them on board.
Please indulge me as we move into a different way of thinking, as we consider how we can and often do aspire for ambitious action on sustainability. This isn’t about new buzz words or new branding schemes to further confuse those involved in this ubiquitous and all-encompassing space; nor is this about how to engage with grumpy executives. It is about us, as passionate people, and how we can continue to be driven to be truly creative, inspired and good people. It’s about wanting to be in many more of those rare situations that have given us goose bumps. It is about beauty.
