Behaviour Change

Recycling is good BUT behaviour change is what’s really needed.


San Francisco enjoys laudably high recycling and composting rates as part of a campaign to achieve an aggressive zero waste goal. (Image: TreeHugger).

Have you seen the documentary ‘Racing To Zero’ yet? It spotlights San Francisco’s efforts to achieve an aggressive Zero Waste goal of diverting 90% of its municipal waste from landfill by 2020. San Francisco leads the country in this endeavor, and in that regard has much to teach the rest of us. However, the film’s too sunny presentation of the City by the Bay’s recycling efforts to the near exclusion of ‘reducing’ and ‘reusing’ risks sending a message to consumers that could perversely result in more waste generation—and wasteful consumption, not less.

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New Report Offers Advice on Selling Sustainability But Something is Missing.

Why is selling sustainability so difficult?


After all “sustainable products, services and behaviors are the future. They are better for business, consumers and the planet, and increasingly consumers are asking for them.”

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Also posted in Business and Sustainability, Featured Articles, Green Marketing, Marketing and Communications, millennials, raz godelnik, sustainability trends, The Hub | Tagged , , , , , | Comments closed

VIDEO: Is it time to apologize to future generations OR to make the necessary changes?

standfortreesorgWhere does the current path of our economic system lead?

Is it time to apologize to future generations OR to make the necessary changes?

To learn more visit Stand For

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Achieving “Zero Waste” requires a re-think about what goes in and what comes out.

Recently I lectured in my hometown about the top 10 ways to take your office to zero waste. Based on feedback from that blog I was invited by Barbara Weigand, of Copper River Salon in Princeton, NJ, to audit her salon and advise her on how to become a zero waste business.

I was pleased to see, as I waked in, that Copper River had already started on the path to Zero Waste. They were recycling everything that they can recycle municipally and were running the Garnier Beauty Brigade for their cosmetic waste, a free way to turn cosmetic and beauty packaging into donations for non-profits!

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Is BIG Oil Following a Strategy that will lead to Extinction? Let’s ask Kodak?

Failing to innovate can not only hurt your business, it can shut you right down – just ask Kodak.

When my Dad was my age, Kodak had 90 per cent of the market share for photography in the U.S. It was a giant in the sector. To suggest that it would fall would be unthinkable yet, not too long ago, it declared bankruptcy. I recently gave a talk to elementary school students who had never even heard of the company. As unimaginable as it might be today, Exxon, Shell, and BP are now destined to face a similar fate.

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Also posted in Carbon Reduction, Climate change, Communication, Energy, Cities and Climate Change, Social Impact, The Hub | Tagged , , , , , , | Comments closed
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