Part 1: Social Entrepreneurship is Business’ Savior and Nemesis
“A – always B – be C – Closing. Always be closing… You close, or you hit the bricks.”
Blake’s diatribe against ineffectuality reverberates in the eardrums of anyone who has dialed for dollars or worked the walk-in beat in a sales job. And for decades, revenue, and its even sexier cousin, profit, has been the object of managerial desire.
But somewhere in the rigor of sales, the greed of ambition and the lust for growth, the pursuits of private enterprise have pushed markets and managers to look beyond the bottom line to achieve competitive victory. Capitalism has evolved both its nemesis and its savior, called social entrepreneurship.
Bookshelves and business publications are rife with references to new age concepts and terminology – “Conscious Capitalism,” “The New Economy,” “The Shared Economy,” “Transformational Leadership,” and dozens of others that exemplify a new generation of popular business management literature (and managers) obsessed with making the case for doing well by doing good – or at least doing good while doing well.