Organizational Change

A Clear Mission Can Be Incredibly Powerful: Lessons from Ben & Jerry’s and Seventh Generation

ben-jerry-food-fight

Ben & Jerry’s co-founder Jerry Greenfield and Vermont governor Peter Shumlin unveil the Food Fight Fudge Brownie flavor in June, developed to support the state’s legal defense over its law to require labeling of bioengineered ingredients. | Image credit: Food Business News

All businesses value consumer and employee loyalty and the opportunity to shape the playing field in which they operate. Mission-driven businesses such as B Corps Seventh Generation and Ben & Jerry’s are finding that having an authentic purpose that resonates with their customers opens the door to exciting approaches to activism that engage their base in powerful ways. The union of company and employee passions not only boosts loyalty but also can lead to successful advocacy for shared causes. Conventional companies seeking to emulate their successes should follow three key steps:

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Also posted in B Corp, Business and Sustainability, Culture and Leadership, Green Communications, Green Consumer, Green Marketing, Leadership & Culture, Organizational Culture, Sustainable Food, Sustainable Supply Chain, The Hub | Tagged , , , , , , , , | Comments closed

Top 3 Myths of Why CSR Strategies Fail?

“If you fail to plan, you plan to fail”… right?

Failure of a businessman due to crisis

I used to believe that the right plan would always yield the right result. Just follow the steps, stay the course, and celebrate the win. I then learned that people are unwieldy; if they don’t have a say in the plan, they won’t see how it pertains to them, and they don’t follow through. Easy solution: start with an environmental scan, adjust the plan to the people, and then you’re back on track – stay the course, celebrate the win.

But even after all that, my plans seemed to fail. And still, the problem seemed to be the people. I gave them a great plan, so why couldn’t they just fall in line?

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Also posted in Behaviour Change, Business and Sustainability, Culture and Leadership, Leadership & Culture, The Hub | Tagged , , , | Comments closed

Incrementalism is Too Slow. What Does Real Disruption Look Like?

disruptive-thinkingThe CSRwire community recently participated in a Twitter chat in response to this query: “What will disrupt your year?” Leading experts gathered to discuss CSR and sustainability trends in 2014. Over an hour’s time, a range of assumptions and common frames emerged. In spite of the challenge to explore the concept of disruption, please judge for yourself whether most of the responses were disruptive or best described as incremental.

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Also posted in Business and Sustainability, Capitalism 2.0, Culture Change, Innovation, Leadership | Tagged , , , , , , , , , | Comments closed

Is Capitalism as we know on its way to Extinction? A Conversation about Capitalism 2.0

Francesca RheannonWhen John Elkington coined the term “the Triple Bottom Line [TBL],” many hoped it would provide the lodestar for steering capitalism into a more just, sustainable future. Twenty years have passed since and that future seems as far away today as it did then—while the time to make that transition before Total Systems Collapse grows ever short.

Elkington himself has moved beyond TBL to Zeronauts – a vision of a zero carbon emissions market economy – and called for “Breakthrough Capitalism” to bring about a “market revolution.

It’s not that there hasn’t been progress toward this goal.

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Also posted in Behaviour Change, Capitalism 2.0, Interviews, Leadership & Culture, sustainability trends, systemic change, The Hub, Video | Tagged , , , | Comments closed

Four Green Team Tactics That Can Be Readily Adapted To Your Organization

team_green_hatSmall green teams tasked with transforming large corporations, governments, cities, and neighborhoods face some tough challenges. TD Bank’s three-person green team employed a range of strategies to inject sustainability thinking into 27,000 employees dispersed in 1,300 locations. I find four of their tactics very smart and can be readily adapted by green teams everywhere.

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Also posted in Behaviour Change, Business and Sustainability, Case Study, Communication, Culture Change, Employee Engagement, Employee Engagement, Green Communications, Organizational Culture, The Hub, Thought Leader | Tagged , , , , , , , | Comments closed
  • TSSS EVENT: Sport and Sustainability: A Focus on the 2015 Toronto Pan Am Games (FREE Livestream)

    Pam AM TorontoJoin TSSS on April 1st as our panel explores the power of sport to reach people and communities like nothing else can. Topics to be discussed include: Community Engagement, Sustainable Purchasing, Importance of a Clear Vision, Diversity and Inclusion, Branding and Leaving a Legacy. Learn more
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