[This is a great article by Carolyn McMaster of Thinkshift Communications. The issue of communicating sustainable value to investors is a very complex nut to crack BUT with the proper communication strategy it can be accomplished. Join me at the upcoming TSSS event on Feb 5 (Bay/Wall St. and Sustainability) to explore this complex issue, Philip Haid of PUBLIC Inc.]
Increasingly investors see sustainability as an opportunity and a business advantage, but most also say companies don’t successfully communicate how “sustainability initiatives are linked to their strategy, financial performance and value in meaningful ways.”
The federal government is spending 
At the third annual Sustainable Brands 
Bob Langert, McDonald’s Global VP CSR and Sustainability, spoke to the TSSS audience on Oct. 9, 2013 about the lessons he’s learned from the “CSR front lines”. Langert’s presentation was both professional and personal; he described how once he became a grandfather, he found himself thinking much more about the future. This type of personal connection is a familiar story for many who have embarked upon a sustainability journey. Sustainability is about our collective future, for ourselves, but even more so, for the generations to come.
