Carolyn McMaster helps sustainable businesses and cleantech companies boost brand value through compelling brand stories and thought leadership positioning. She is a principal of San Francisco–based Thinkshift Communications, a Certified B Corp and California public benefit corporation that works to drive sustainable business forward. Follow her @thinkshift and connect on LinkedIn

Articles by Carolyn

Storytelling Plays a Vital Role in Communicating Sustainable Value To Investors

[This is a great article by Carolyn McMaster of Thinkshift Communications. The issue of communicating sustainable value to investors is a very complex nut to crack BUT with the proper communication strategy it can be accomplished. Join me at the upcoming TSSS event on Feb 5 (Bay/Wall St. and Sustainability) to explore this complex issue, Philip Haid of PUBLIC Inc.]

Communication

Increasingly investors see sustainability as an opportunity and a business advantage, but most also say companies don’t successfully communicate how “sustainability initiatives are linked to their strategy, financial performance and value in meaningful ways.”

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Posted in Featured Articles, investing, Marketing and Communications, Sustainability Reporting, The Hub | Tagged , , , , , , , , | Leave a comment
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