investing

Storytelling Plays a Vital Role in Communicating Sustainable Value To Investors

[This is a great article by Carolyn McMaster of Thinkshift Communications. The issue of communicating sustainable value to investors is a very complex nut to crack BUT with the proper communication strategy it can be accomplished. Join me at the upcoming TSSS event on Feb 5 (Bay/Wall St. and Sustainability) to explore this complex issue, Philip Haid of PUBLIC Inc.]

Communication

Increasingly investors see sustainability as an opportunity and a business advantage, but most also say companies don’t successfully communicate how “sustainability initiatives are linked to their strategy, financial performance and value in meaningful ways.”

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Also posted in Featured Articles, Marketing and Communications, Sustainability Reporting, The Hub | Tagged , , , , , , , , | Leave a comment
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