Communication

Unrequited Love – Corporate CSR Reports and Bay Street Investors (Part II – Bringing government into the relationship)

More questions than answers

There were certainly more questions than answers at the Feb. 5th TSSS event, and the three panelists offered different insights.  When moderator Dr. Feltmate asked whether it might be valuable to develop a way of measuring progress of a company in the sustainability realm over time, with a quantifiable index that presents an annual summary score calculation, McPherson answered that this would be important to the corporation for understanding trending, but might not be of interest to the capital markets. (To read Part I of the event summary please click here)

TSSS Event Feb. 5, 2015 – CSR and the Capital Markets with expert panel; Blair Feltmate (moderator) Julie Desjardins, Ian McPherson and Martin Grosskopf.

TSSS Event Feb. 5, 2015 – CSR and the Capital Markets with expert panel; Blair Feltmate (moderator) Julie Desjardins, Ian McPherson and Martin Grosskopf.

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Unrequited Love – Corporate CSR Reports and the Capital Markets (Part I – Understanding the Disconnect)

Sustainability is important to companies but do investors notice or even care?

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Martin Grosskopf of AGF addressing the audience at recent TSSS event, “Bay/Wall Street and Sustainability (Feb.5, 2015)

2013 United Nations Global Compact survey of one thousand CEOs representing 27 industries in 103 countries found that 93 percent viewed sustainability performance as important to their company’s future success. How can corporations have their sustainable development work more accurately reflected in their stock valuation? Professionals from sectors as diverse as mining, academia, energy, public relations, sustainability, marketing and finance gathered on Feb. 5, 2015 at the offices of Loyalty One in Toronto to explore answers to this question. (Learn more about the event theme and panel by clicking here)

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Is BIG Oil Following a Strategy that will lead to Extinction? Let’s ask Kodak?

Failing to innovate can not only hurt your business, it can shut you right down – just ask Kodak.

When my Dad was my age, Kodak had 90 per cent of the market share for photography in the U.S. It was a giant in the sector. To suggest that it would fall would be unthinkable yet, not too long ago, it declared bankruptcy. I recently gave a talk to elementary school students who had never even heard of the company. As unimaginable as it might be today, Exxon, Shell, and BP are now destined to face a similar fate.

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Brand’s CSR Opportunity: Adopting a Retail Perspective

Sometimes the best opportunities arise when you adopt a new perspective.

mapWhen you think about the different ways that Corporate Social Responsibility (CSR) transpires throughout daily life, examples seen at retail will often come to mind. Such examples include the sale of green products, responsible ingredients and manufacturing claims (i.e. Fair Trade), or re-usable bags for purchase. More often than not, there is also some form of fund-raising effort present at retail to support a cause or charity. In recent years, these examples have become so ubiquitous in presence and predictable in their communication approach. So much so, that sadly they have become relatively ineffective at inspiring broader public support for the very CSR principles and causes they strive to represent. Such passive forms of corporate support for social and environmental issues are often just more information and promotional advertising. What is often missing is the added effort to actually communicate and connect with people in ways that provide an enriching experience and inspire further interest. This is where the adoption of a retail perspective and way of thinking can help.

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Why You Need a Sustainability Narrative

It is not enough for your company to commit to sustainability.  You must find a way to effectively tell your Sustainability Story with meaning and purpose.

Panelists at TSSS

Phillip Haid, Steven Sage, Claudio Gemmiti and Eric Whan discussion the importance of a Sustainability Narrative at TSSS

On September 30th, 2014, over 100 sustainability change agents gathered for a TSSS event at  Ryerson University’s Chang School (with almost 100 more joining via LiveStream and Twitter) to explore the idea of a “Sustainability Narrative” and its value to a company.

Crafting a Sustainability Narrative that will engage consumers was discussed by a panel of four industry experts: (Click here to read the panelists’ bios)


Click here to learn more about our upcoming event on November 12, 2014:
Rethinking Prosperity with Canadian MP, Chrystia Freeland

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  • TSSS EVENT: Sport and Sustainability: A Focus on the 2015 Toronto Pan Am Games (FREE Livestream)

    Pam AM TorontoJoin TSSS on April 1st as our panel explores the power of sport to reach people and communities like nothing else can. Topics to be discussed include: Community Engagement, Sustainable Purchasing, Importance of a Clear Vision, Diversity and Inclusion, Branding and Leaving a Legacy. Learn more
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