Tag Archives: investors

Storytelling Plays a Vital Role in Communicating Sustainable Value To Investors

[This is a great article by Carolyn McMaster of Thinkshift Communications. The issue of communicating sustainable value to investors is a very complex nut to crack BUT with the proper communication strategy it can be accomplished. Join me at the upcoming TSSS event on Feb 5 (Bay/Wall St. and Sustainability) to explore this complex issue, Philip Haid of PUBLIC Inc.]

Communication

Increasingly investors see sustainability as an opportunity and a business advantage, but most also say companies don’t successfully communicate how “sustainability initiatives are linked to their strategy, financial performance and value in meaningful ways.”

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Posted in Featured Articles, investing, Marketing and Communications, Sustainability Reporting, The Hub | Also tagged , , , , , , , | Leave a comment

For Mission Based Business the Best Metric to Determine Impact….is Sales

HONEST TEA PET LABELSSince 1993, when I was at the Yale School of Management, to my work with the Calvert Funds and Foundation and now with my company Honest Tea, I’ve been a part of hundreds of discussions and debates about how to evaluate the return on an impact investment.

Centuries of academic work and millions of billable hours have been dedicated to refining the metrics of financial investments so that investors have a clear picture of their return. But those of us in the social investment space continue to navigate in far murkier waters.

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Posted in Business and Sustainability, Business for Good, Impact investing, Leadership & Culture | Also tagged , , , , , , , , , | Comments closed
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