It is not enough for your company to commit to sustainability. You must find a way to effectively tell your Sustainability Story with meaning and purpose.
Phillip Haid, Steven Sage, Claudio Gemmiti and Eric Whan discussion the importance of a Sustainability Narrative at TSSS
On September 30th, 2014, over 100 sustainability change agents gathered for a TSSS event at Ryerson University’s Chang School (with almost 100 more joining via LiveStream and Twitter) to explore the idea of a “Sustainability Narrative” and its value to a company.
Crafting a Sustainability Narrative that will engage consumers was discussed by a panel of four industry experts: (Click here to read the panelists’ bios)
- Steven Sage, VP Sustainability & Innovation, Kruger Products, L.P.
- Eric Whan, Director, GlobeScan CSR and Sustainability.
- Phillip Haid, Co-Founder and CEO, Public INC.
- Claudio Gemmiti, Senior VP, Innovation and Strategic Growth at Club Coffee.
Bob Langert, McDonald’s Global VP CSR and Sustainability, spoke to the TSSS audience on Oct. 9, 2013 about the lessons he’s learned from the “CSR front lines”. Langert’s presentation was both professional and personal; he described how once he became a grandfather, he found himself thinking much more about the future. This type of personal connection is a familiar story for many who have embarked upon a sustainability journey. Sustainability is about our collective future, for ourselves, but even more so, for the generations to come.
