Tag Archives: wine

Carbon Neutral Wines – it’s more than just Green Marketing

Santa Margherita Pinot GrigioWhen you see a product that says carbon neutral, what does it mean?

I recently enjoyed a bottle of Italy’s number one selling wine in Canada, Santa Margherita’s Pinot Grigio. Each bottle has a green label that says “Carbon neutral from ground to store. Measured and offset with Carbonzero”. It is produced in Italy, imported into Canada by Lifford Wine, and certified by Carbonzero as carbon neutral. I investigate its Italian supply chain and production, shipping to Canada, and sales and consumption in Canada to learn what it means to be carbon neutral.

Carbon neutrality, or having a net zero carbon footprint, refers to balancing carbon released with an equivalent amount of offset. Claiming carbon neutrality generally involves three steps: measure, reduce, offset.

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Posted in Case Study, Featured Articles, Green Consumer, Green Marketing, Marketing and Communications, Sustainable Food, Sustainable Supply Chain, The Hub | Also tagged , , , , , , , , , , , , | Comments closed

A Recipe for Award Winning Sustainable Wine: Mix Vision with Equal Parts Passion & Courage

Southbrook Vinyards - Award Winnig Sustainable WIne from Niagara, Ontario

Southbrook Vineyards – Award Winning Sustainable Wine from Niagara, Ontario

“I hate the word sustainability.” This is how Bill Redelmeier, Owner of Southbrook Vineyards, began his presentation to the Toronto Sustainability Speaker Series (TSSS) on November 27, 2013. It’s not that Redelmeier doesn’t believe in the principles that many of us would attach to sustainability; he believes passionately in the importance of long-term well-being in economic, ecological, community and social dimensions.  What frustrates Redelmeier is the lack of third party certification and oversight for most sustainability claims, explaining, “It can be claimed by anyone for any particular reason.”

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Posted in CSR in Canada, Culture and Leadership, Event Summaries, Leadership & Culture, Organizational Culture, Social and Environmental Impacts, Sustainable Agriculture, The Hub, Thought Leader | Also tagged , , , , , , , , | Comments closed
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