Tag Archives: steven sage

Sustainable Fibre Success Story: Kruger Products and FSC Certification

Is it possible to both care about forests and advocate for the cutting down of trees? Most people want to “do the right thing” for the environment but identifying the right thing can be complicated and often delivers counter-intuitive results. When you can’t trust your gut, who can you trust?

FSC logs, MexicoBig Decisions in the Toilet Paper Aisle

How many of us self-proclaimed “environmentalists” have stood in the grocery aisle, wondering whether we should choose toilet tissue made from 100% recycled fibre or 100% virgin fibre?  Easy choice right…choose the recycled fibre.  But wait, the virgin fibre tissue proudly displays a logo indicating environmental responsibility – maybe that’s a better choice.  Oh dear, now the little voice in your head is awakened.   Logos are good BUT it’s better to NOT cut down trees right? Right, so you reach for the recycled one… but that nagging voice in your head still isn’t satisfied, after all, the virgin fibre did have a fancy environmental logo.  And the seesaw battle begins. Choosing toilet paper never used to leave you feeling quite so stressed.

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Posted in Business and Sustainability, CSR in Canada, Culture and Leadership, Featured Articles, Kruger Products, The Hub | Also tagged , , , , , , , | Leave a comment

Why You Need a Sustainability Narrative

It is not enough for your company to commit to sustainability.  You must find a way to effectively tell your Sustainability Story with meaning and purpose.

Panelists at TSSS

Phillip Haid, Steven Sage, Claudio Gemmiti and Eric Whan discussion the importance of a Sustainability Narrative at TSSS

On September 30th, 2014, over 100 sustainability change agents gathered for a TSSS event at  Ryerson University’s Chang School (with almost 100 more joining via LiveStream and Twitter) to explore the idea of a “Sustainability Narrative” and its value to a company.

Crafting a Sustainability Narrative that will engage consumers was discussed by a panel of four industry experts: (Click here to read the panelists’ bios)


Click here to learn more about our upcoming event on November 12, 2014:
Rethinking Prosperity with Canadian MP, Chrystia Freeland

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Posted in Business and Sustainability, Communication, Event Summaries, Shared Value, Social and Environmental Impacts | Also tagged , , , , , , , , | Comments closed

The Evolution of a Canadian Sustainability Leader: Kruger Products Shares its Journey

Kruger LogoYou know Sponge Pockets, but do you know Kruger Products?

You may not have heard of Kruger Products L.P., but surely you’re familiar with the Sponge Pockets – men dressed in white puffy suits characterizing super absorbent pockets who appear in TV commercials ready to spring into superhero-like action to soak up spilled juice and wipe away dirty paw prints. Kruger Products is the company behind these quirky characters and the SpongeTowels® they represent, as well as other well-known brands including Cashmere®, Purex®, Scotties®, White Swan® and White Cloud®. Kruger Products is Canada’s leading manufacturer of tissue and paper products for household, commercial and industrial use.

Learn more about Kruger Products by visiting their Homebase Page in the TSSS Innovation HUB

sponge pocketsKruger Products’ has a long sustainability legacy.  More than sixty years ago, when concern for the environment wasn’t even on most companies’ corporate radar, Kruger Products launched its first reforestation program and quietly helped set a new course for forest management. For Kruger Products, environmental stewardship is about identifying needs, seeing opportunities, and doing the right thing for business, for people and for the planet.

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Posted in Business and Sustainability, Culture and Leadership, Featured Articles, Kruger Products, Leadership & Culture, The Hub | Also tagged , , , , , , , | Comments closed

What is a “Sustainability Narrative” and Why is it Important to Your Company?

Sharing your corporate message in the sustainability era is tricky business. Experts agree that sustainability doesn’t mean anything real to consumers. Too often, it brings to mind technical issues or overwhelming environmental challenges. More than ever consumers want to live meaningful lives and engage with brands that are driven by purpose. They want to trust that a brand is making good choices for them.

[Please have a look at the recent report by BBMG which takes a closer look at this evolving challenge for companies.  “The New Sustainability Narrative: Tapping into Meaning and Purpose.”]

Join us on September 30th as our expert panel explores the challenges and opportunities of building a sustainability narrative that connects more deeply with your audience.

Our Distinguished Guests:

- Steven Sage, VP Sustainability & Innovation, Kruger Products L.P.
- Eric Whan, Director, GlobeScan
- Phillip Haid, CEO, Public INC
- Claudio Gemmiti, Senior VP, Innovation and Strategic Growth, Club Coffee

Discussion Facilitator: Brad Zarnett, Executive Director, TSSS

Register Now

Ryerson logoDATE: Tuesday, September 30, 2014
TIME: 4:30-7:30 EST (snacks & networking from 6:45-7:30)
LOCATION: Ryerson University, Podium Building, 380 Victoria Street, The Commons Room 250 (map)
FREE LIVE WEBCAST & twitterchat #tssschat from 5:15 – 6:15 PM EST
(Tickets for both the live event and the webcast must be purchased in advance)

During the event we will explore some of the following:

- Why do traditional marketing strategies seem to be missing the mark today?
- What do consumers and stakeholders want from companies today?
- What companies are having success building an authentic connection with consumers?
   * What are they doing different?
   * Why are they successful?
- What are some of the themes that seem to be resonating most with consumers today?

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  • TSSS EVENT: Sport and Sustainability: A Focus on the 2015 Toronto Pan Am Games (FREE Livestream)

    Pam AM TorontoJoin TSSS on April 1st as our panel explores the power of sport to reach people and communities like nothing else can. Topics to be discussed include: Community Engagement, Sustainable Purchasing, Importance of a Clear Vision, Diversity and Inclusion, Branding and Leaving a Legacy. Learn more
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