“CSR enablers” is a term I use to describe organizations that exist to help drive the CSR conversation in Canada. They provide research support, peer-to-peer learning, advocacy and networking. In this ongoing series, I am profiling the organizations that are well established in the Canadian business sustainability network.
This is Part Two, featuring the Toronto Sustainability Speakers Series (TSSS). As a regular attendee, I’ve been pleasantly surprised to meet new people in what sometimes seems like a relatively small group of professionals in Toronto. With each speaker and topic, a number of new faces join, and so grows this networking group.
‘Branding’ is a vital component of any successful modern business strategy. But what defines a brand? How do you know if your branding is effective? How do you know if your brand is truly conveying the message that defines your organization’s vision, commitment and values? How do you ensure that the energy you put into your sustainability initiatives is working to maximize your brand’s appeal?
Tim Faveri of Tim Hortons will be at TSSS on May 17, 2012 (live and via webcast) click here for more details
Tim Hortons understands Corporate Social Responsibility. They are proud of their ‘Making a True DifferenceTM’ initiatives including Tim Horton Children’s Foundation, local programs such as Earn-a-Bike and Timbits Minor Sports, sponsorships of national sports leagues and local community programs, environmental events and their Coffee Partnership. They issue an annual Sustainability and Responsibility Report. Clearly, Tim Hortons knows how to talk the talk. But are they walking the walk of corporate social responsibility?
Tim Faveri, Director, Sustainability and Responsibility at Tim Hortons
DATE: Thursday May 17, 2012,
TIME: 4:30-7:30 EST (snacks and networking from 6:45-7:30)
LOCATION: Bennett Jones, 1st Canadian Place, 100 King St. W. (King & Bay), 34th Floor, Toronto
LIVE WEBCAST & TWITTER CHAT #tssschat from 5:00 – 6:30 EST
If you haven’t heard the Tim Hortons sustainability story you’re not alone – this is an organization that does things quietly. But don’t mistake quiet for ineffective; whether you’re talking about coffee, cups, community or culture – Tim Hortons is a true sustainability leader. Join us on May 17th as Tim Faveri walks us through this Canadian success story.
Attendees of this event will learn more about the Tim Hortons Coffee Partnership and…
- Why eco-labels (especially for coffee) often don’t tell the whole story
- Tim Horton’s supplier codes for coffee – driven by ethics and transparency
- How investing in the Tim Horton’s Coffee Partnership led to other business benefits
- How sustainability reporting drove change at Tim Hortons
- And engage in an open discussion about, “Whose responsibility are all those cups?”
Group BREAKOUT session – a debate.
Understanding that resources in any company are limited and that choices have to be made; where should Tim Hortons direct its energy?
- On the VISIBLE – CUPS – is there a brand benefit and how would you quantify it?
- On the INVISIBLE – SUPPLY CHAIN – and the possible cost reductions behind closed doors.
Carbon Disclosure Project releases its Canada 2011 report last week at the Toronto Stock Exchange. More Canadian companies than ever report their greenhouse gas emissions publicly. Contrary to the common belief that going green slows growth, businesses who take the lead into a low carbon economy delivered twice the financial return compared to their peers.
The director of CDP North America Zoe Tcholak-Antitch leads the launch event with a panel that includes first time CDP reporter Tim Hortons. As a consumer facing business, brand reputation is always the “Big Elephant” in the room, says Tim Faveri, Tim Hortons Director of Sustainability and Responsibility. “Anything that has to do with brand reputation, we must look carefully into it.”
Both the panel discussion and the presentation by Losel Tethong, Canadian Sustainability Lead of Accenture, brought out many interesting points. I have summarized a few notable highlights here.