Adina Kaufman is the Senior Editor and Storyteller at TSSS,

Articles by Adina

Why You Need a Sustainability Narrative

It is not enough for your company to commit to sustainability.  You must find a way to effectively tell your Sustainability Story with meaning and purpose.

Panelists at TSSS

Phillip Haid, Steven Sage, Claudio Gemmiti and Eric Whan discussion the importance of a Sustainability Narrative at TSSS

On September 30th, 2014, over 100 sustainability change agents gathered for a TSSS event at  Ryerson University’s Chang School (with almost 100 more joining via LiveStream and Twitter) to explore the idea of a “Sustainability Narrative” and its value to a company.

Crafting a Sustainability Narrative that will engage consumers was discussed by a panel of four industry experts: (Click here to read the panelists’ bios)


Click here to learn more about our upcoming event on November 12, 2014:
Rethinking Prosperity with Canadian MP, Chrystia Freeland

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Posted in Business and Sustainability, Communication, Event Summaries, Shared Value, Social and Environmental Impacts | Tagged , , , , , , , , , | Comments closed

Capitalism 2.0: Life, liberty and the pursuit of happiness

“Life, liberty and the pursuit of happiness.” 

These words from the US Declaration of Independence also form part of our collective consciousness here in Canada.  We live in a free and democratic society, where we value our rights and freedoms as guaranteed under our Constitution.  The right to pursue happiness and the freedom to experience it – who among us would not want this for ourselves and those we love.  But what does happiness have to do with Capitalism 2.0?

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Posted in Business and Sustainability, Capitalism 2.0, Event Summaries, Sustainability Metrics, systemic change, Thought Leader, wellbeing | Tagged , , , , , , , , , , | Comments closed

A Gamification and Innovation Success Story: Portugal Telecom

Embracing Innovation

Portugal Telelcom

Portugal Telelcom has 11,000 employees, 100 million customers and had 6.6 billion Euros in revenues in 2012.  PT provides telecommunications and multimedia services in Portugal and in developing markets such as Brazil, Angola, East Timor, Cape Verde, Mozambique and Namibia.

The worldwide economic crisis of recent years has led to tremendous volatility in many sectors and telecommunications is no exception. Portugal Telecom’s leadership team has actively embraced a strategy of innovation to thrive in today’s highly competitive business environment.

But what does it mean when an international telecom company with over 100 million customers and 6.6 billion Euros in annual revenues actively embraces innovation? For Portugal Telecom (PT), it means declaring every employee to be a part of their ‘innovation team’; it means embracing new lines of communication; it means defining a structured approach to innovation; it means leveraging academic and private partnerships. Perhaps most importantly, it means an active and engaged workforce that is constantly dreaming, defining and implementing innovative ideas.

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Posted in Employee Engagement, Gamification, Gamification, Innovation, Leadership, Organizational Culture, The Hub, Waabii | Tagged , , , , , , | Comments closed
  • TSSS EVENT: Sport and Sustainability: A Focus on the 2015 Toronto Pan Am Games (FREE Livestream)

    Pam AM TorontoJoin TSSS on April 1st as our panel explores the power of sport to reach people and communities like nothing else can. Topics to be discussed include: Community Engagement, Sustainable Purchasing, Importance of a Clear Vision, Diversity and Inclusion, Branding and Leaving a Legacy. Learn more
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