Adina Kaufman is the Senior Editor and Chief Storyteller at TSSS. Her passion for our planet has led her to hike trails, paddle rivers and sleep under the stars in Europe, North America, South America, Central America, Australia and New Zealand. Her commitment to sharing her passion for the natural world inspires her writing and drives her work at TSSS. “I am constantly striving to tell just the right stories, with just the right words, to convince everyone to join us on the journey of sustainability.”

Articles by Adina

Sustainable Fibre Success Story: Kruger Products and FSC Certification

Is it possible to both care about forests and advocate for the cutting down of trees? Most people want to “do the right thing” for the environment but identifying the right thing can be complicated and often delivers counter-intuitive results. When you can’t trust your gut, who can you trust?

FSC logs, MexicoBig Decisions in the Toilet Paper Aisle

How many of us self-proclaimed “environmentalists” have stood in the grocery aisle, wondering whether we should choose toilet tissue made from 100% recycled fibre or 100% virgin fibre?  Easy choice right…choose the recycled fibre.  But wait, the virgin fibre tissue proudly displays a logo indicating environmental responsibility – maybe that’s a better choice.  Oh dear, now the little voice in your head is awakened.   Logos are good BUT it’s better to NOT cut down trees right? Right, so you reach for the recycled one… but that nagging voice in your head still isn’t satisfied, after all, the virgin fibre did have a fancy environmental logo.  And the seesaw battle begins. Choosing toilet paper never used to leave you feeling quite so stressed.

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Posted in Business and Sustainability, CSR in Canada, Culture and Leadership, Featured Articles, Kruger Products, The Hub | Tagged , , , , , , , , | Leave a comment

The Evolution of a Canadian Sustainability Leader: Kruger Products Shares its Journey

Kruger LogoYou know Sponge Pockets, but do you know Kruger Products?

You may not have heard of Kruger Products L.P., but surely you’re familiar with the Sponge Pockets – men dressed in white puffy suits characterizing super absorbent pockets who appear in TV commercials ready to spring into superhero-like action to soak up spilled juice and wipe away dirty paw prints. Kruger Products is the company behind these quirky characters and the SpongeTowels® they represent, as well as other well-known brands including Cashmere®, Purex®, Scotties®, White Swan® and White Cloud®. Kruger Products is Canada’s leading manufacturer of tissue and paper products for household, commercial and industrial use.

Learn more about Kruger Products by visiting their Homebase Page in the TSSS Innovation HUB

sponge pocketsKruger Products’ has a long sustainability legacy.  More than sixty years ago, when concern for the environment wasn’t even on most companies’ corporate radar, Kruger Products launched its first reforestation program and quietly helped set a new course for forest management. For Kruger Products, environmental stewardship is about identifying needs, seeing opportunities, and doing the right thing for business, for people and for the planet.

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Posted in Business and Sustainability, Culture and Leadership, Featured Articles, Kruger Products, Leadership & Culture, The Hub | Tagged , , , , , , , , | Comments closed

Shared Value: Journey to an Unknown but Rewarding Destination

Note: TSSS apologizes for technical difficulties encountered during the event webcast.  We hope that this expanded event summary will allow everyone to share in the presentation and discussion of our May 28, 2014 event.

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Justin Bakule, Angela Simo Brown and Tim Faveri sharing their stories of Shared Value at TSSS.

On May 28, 2014 Toronto Sustainability Speaker Series (TSSS) held its first event hosted by Ryerson University.  TSSS Founder Brad Zarnett began by announcing the launch of the TSSS Innovation HUB, a meeting place for sustainability thought leaders which will showcase, explore and celebrate progressive companies to uncover what allows innovation to flourish.

The audience was then welcomed by Dr. Marie Boutrogianni, Dean of Ryerson’s G. Raymond Chang School of Continuing Education and former Ontario MPP and cabinet minister. Dr. Boutrogianni explained Ryerson’s commitment to our shared future and the university’s dedication to pursuing environmental and social responsibility through its programs and research, including its Certificate in Sustainability Management. She spoke about lessons learned in her political career, including the value of stakeholder engagement and collaboration.

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Posted in Business and Sustainability, Business for Good, Event Summaries, Leadership, Shared Value, Social Impact | Tagged , , , , , , , , , , , | Comments closed

A Recipe for Award Winning Sustainable Wine: Mix Vision with Equal Parts Passion & Courage

Southbrook Vinyards - Award Winnig Sustainable WIne from Niagara, Ontario

Southbrook Vineyards – Award Winning Sustainable Wine from Niagara, Ontario

“I hate the word sustainability.” This is how Bill Redelmeier, Owner of Southbrook Vineyards, began his presentation to the Toronto Sustainability Speaker Series (TSSS) on November 27, 2013. It’s not that Redelmeier doesn’t believe in the principles that many of us would attach to sustainability; he believes passionately in the importance of long-term well-being in economic, ecological, community and social dimensions.  What frustrates Redelmeier is the lack of third party certification and oversight for most sustainability claims, explaining, “It can be claimed by anyone for any particular reason.”

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Posted in CSR in Canada, Culture and Leadership, Event Summaries, Leadership & Culture, Organizational Culture, Social and Environmental Impacts, Sustainable Agriculture, The Hub, Thought Leader | Tagged , , , , , , , , , | Comments closed

McDonald’s: “Yes, our burgers are 100% beef!” Building Trust through Good Communication

McDonalds going greenBob Langert, McDonald’s Global VP CSR and Sustainability, spoke to the TSSS audience on Oct. 9, 2013 about the lessons he’s learned from the “CSR front lines”. Langert’s presentation was both professional and personal; he described how once he became a grandfather, he found himself thinking much more about the future.  This type of personal connection is a familiar story for many who have embarked upon a sustainability journey.  Sustainability is about our collective future, for ourselves, but even more so, for the generations to come.

Langert described his Top 10 Lessons Learned from the CSR Front Lines in three realms – Opportunity, Integration and Connection.  As an example from the first realm, he described the importance of moving from ‘fear’ to ‘opportunity’, and seeing previously perceived ‘enemies’ (e.g. NGOs) as ‘friends’.  For example, in 1989 McDonald’s faced significant negative public attention directed towards its polystyrene packaging, and suffered the indignity of nicknames like “McToxic”.  McDonalds worked with its supply chain partners and NGOs such as the Environmental Defence Fund and was able to reduce waste by 300 million lbs. during the 1990s – this meant significant cost savings for a zero cost program.

[Join us for a follow-up webinar conversation with Bob Langert on October 23rd at 1pm – hosted by CSRwire.  The webinar will summarize the discussion from the live event and hear which of the 250+ brainstorming ideas regarding authentic and transparent communication resonated with McDonald’s senior leaders.  Click here to register for what is sure to be a great interactive discussion.]

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Posted in Business and Sustainability, CSR in Canada, Event Summaries, Leadership, Retail and Supply Chain, The Hub | Tagged , , , , , , , , , , , , | Comments closed
  • TSSS EVENT: Sport and Sustainability: A Focus on the 2015 Toronto Pan Am Games (FREE Livestream)

    Pam AM TorontoJoin TSSS on April 1st as our panel explores the power of sport to reach people and communities like nothing else can. Topics to be discussed include: Community Engagement, Sustainable Purchasing, Importance of a Clear Vision, Diversity and Inclusion, Branding and Leaving a Legacy. Learn more
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