Kruger Products

Sustainable Fibre Success Story: Kruger Products and FSC Certification

Is it possible to both care about forests and advocate for the cutting down of trees? Most people want to “do the right thing” for the environment but identifying the right thing can be complicated and often delivers counter-intuitive results. When you can’t trust your gut, who can you trust?

FSC logs, MexicoBig Decisions in the Toilet Paper Aisle

How many of us self-proclaimed “environmentalists” have stood in the grocery aisle, wondering whether we should choose toilet tissue made from 100% recycled fibre or 100% virgin fibre?  Easy choice right…choose the recycled fibre.  But wait, the virgin fibre tissue proudly displays a logo indicating environmental responsibility – maybe that’s a better choice.  Oh dear, now the little voice in your head is awakened.   Logos are good BUT it’s better to NOT cut down trees right? Right, so you reach for the recycled one… but that nagging voice in your head still isn’t satisfied, after all, the virgin fibre did have a fancy environmental logo.  And the seesaw battle begins. Choosing toilet paper never used to leave you feeling quite so stressed.

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Kruger Products leads by bringing everyone along on its sustainability journey

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In this short video you can see how Kruger Products works to drive sustainable change not only in its own company but across the entire consumer packaged goods industry. True leadership occurs when a company strives to do more than is expected. Kruger understands that it can’t be done alone.

You can learn more about Kruger Products and its Leaders in Sustainable Thinking Initiative by visiting them in the TSSS Innovation HUB.

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Sector Collaboration Spearheaded by Kruger Products Brings Rewards in Sustainability

Kruger Products hosts Roundtables with industry leaders who share best practices in the realm of sustainability.  Past participants have included: Walmart, Longos, Nestle, Metro, Overwaitea and Grocer Magazine. The benefits of collaboration are many.  Could this be a model for other sectors?

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There are many elements to be considered when it comes to moving consumer packaged goods in a sustainable way… transportation, warehousing and logistics of products from nature, to the factory, to your favourite store’s shelf.

Supply chains have become more complex over the past century, especially given the recent rise of e-commerce, allowing companies to extend their reach to source better, cheaper and sell to more distant markets. But this increased movement of goods affects our planet, through rising greenhouse gas emissions and other environmental impacts. To discuss and learn from leading best practices in sustainable transportation and logistics, Kruger Products convened their third annual Leaders in Sustainable Thinking Roundtable, which brought companies together to discuss challenges and opportunities in finding more sustainable transit solutions.

Learn more about Kruger Products by visiting their Homebase Page in the TSSS Innovation HUB

Report Highlights include:

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Enabling Future Leaders to Think Sustainably – Kruger Products Develops Education Program

Students of today are the leaders of tomorrow. We have an opportunity to teach them right from wrong, good from bad and demonstrate by example how a vision can translate into action and make a difference in the world.

Big Companies can Make Big Differences

This ideology is the driver behind many decisions Kruger Products makes in terms of sustainability and corporate social responsibility. “We know that when we reduce our emissions by 15% or commit to a cause, we can make more of an impact than an individual choosing to reduce his emissions by 15% or donating to a cause,” says Steven Sage, VP Sustainability & Innovation Kruger Products. Making a difference is something that Kruger Products takes seriously, which is why it embarked on Sustainability 2015, it’s five-year journey to reduce its environmental impact, in the first place.

Learn more about Kruger Products by visiting their Homebase Page in the TSSS Innovation HUB

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The Evolution of a Canadian Sustainability Leader: Kruger Products Shares its Journey

Kruger LogoYou know Sponge Pockets, but do you know Kruger Products?

You may not have heard of Kruger Products L.P., but surely you’re familiar with the Sponge Pockets – men dressed in white puffy suits characterizing super absorbent pockets who appear in TV commercials ready to spring into superhero-like action to soak up spilled juice and wipe away dirty paw prints. Kruger Products is the company behind these quirky characters and the SpongeTowels® they represent, as well as other well-known brands including Cashmere®, Purex®, Scotties®, White Swan® and White Cloud®. Kruger Products is Canada’s leading manufacturer of tissue and paper products for household, commercial and industrial use.

Learn more about Kruger Products by visiting their Homebase Page in the TSSS Innovation HUB

sponge pocketsKruger Products’ has a long sustainability legacy.  More than sixty years ago, when concern for the environment wasn’t even on most companies’ corporate radar, Kruger Products launched its first reforestation program and quietly helped set a new course for forest management. For Kruger Products, environmental stewardship is about identifying needs, seeing opportunities, and doing the right thing for business, for people and for the planet.

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  • TSSS EVENT: Sport and Sustainability: A Focus on the 2015 Toronto Pan Am Games (FREE Livestream)

    Pam AM TorontoJoin TSSS on April 1st as our panel explores the power of sport to reach people and communities like nothing else can. Topics to be discussed include: Community Engagement, Sustainable Purchasing, Importance of a Clear Vision, Diversity and Inclusion, Branding and Leaving a Legacy. Learn more
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