Tag Archives: Mario Gosselin

Sustainable Fibre Success Story: Kruger Products and FSC Certification

Is it possible to both care about forests and advocate for the cutting down of trees? Most people want to “do the right thing” for the environment but identifying the right thing can be complicated and often delivers counter-intuitive results. When you can’t trust your gut, who can you trust?

FSC logs, MexicoBig Decisions in the Toilet Paper Aisle

How many of us self-proclaimed “environmentalists” have stood in the grocery aisle, wondering whether we should choose toilet tissue made from 100% recycled fibre or 100% virgin fibre?  Easy choice right…choose the recycled fibre.  But wait, the virgin fibre tissue proudly displays a logo indicating environmental responsibility – maybe that’s a better choice.  Oh dear, now the little voice in your head is awakened.   Logos are good BUT it’s better to NOT cut down trees right? Right, so you reach for the recycled one… but that nagging voice in your head still isn’t satisfied, after all, the virgin fibre did have a fancy environmental logo.  And the seesaw battle begins. Choosing toilet paper never used to leave you feeling quite so stressed.

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Posted in Business and Sustainability, CSR in Canada, Culture and Leadership, Featured Articles, Kruger Products, The Hub | Also tagged , , , , , , , | Leave a comment

The Evolution of a Canadian Sustainability Leader: Kruger Products Shares its Journey

Kruger LogoYou know Sponge Pockets, but do you know Kruger Products?

You may not have heard of Kruger Products L.P., but surely you’re familiar with the Sponge Pockets – men dressed in white puffy suits characterizing super absorbent pockets who appear in TV commercials ready to spring into superhero-like action to soak up spilled juice and wipe away dirty paw prints. Kruger Products is the company behind these quirky characters and the SpongeTowels® they represent, as well as other well-known brands including Cashmere®, Purex®, Scotties®, White Swan® and White Cloud®. Kruger Products is Canada’s leading manufacturer of tissue and paper products for household, commercial and industrial use.

Learn more about Kruger Products by visiting their Homebase Page in the TSSS Innovation HUB

sponge pocketsKruger Products’ has a long sustainability legacy.  More than sixty years ago, when concern for the environment wasn’t even on most companies’ corporate radar, Kruger Products launched its first reforestation program and quietly helped set a new course for forest management. For Kruger Products, environmental stewardship is about identifying needs, seeing opportunities, and doing the right thing for business, for people and for the planet.

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Posted in Business and Sustainability, Culture and Leadership, Featured Articles, Kruger Products, Leadership & Culture, The Hub | Also tagged , , , , , , , | Comments closed
  • TSSS EVENT: Sport and Sustainability: A Focus on the 2015 Toronto Pan Am Games (FREE Livestream)

    Pam AM TorontoJoin TSSS on April 1st as our panel explores the power of sport to reach people and communities like nothing else can. Topics to be discussed include: Community Engagement, Sustainable Purchasing, Importance of a Clear Vision, Diversity and Inclusion, Branding and Leaving a Legacy. Learn more
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