Tag Archives: life cycle analysis

Carbon Neutral Wines – it’s more than just Green Marketing

Santa Margherita Pinot GrigioWhen you see a product that says carbon neutral, what does it mean?

I recently enjoyed a bottle of Italy’s number one selling wine in Canada, Santa Margherita’s Pinot Grigio. Each bottle has a green label that says “Carbon neutral from ground to store. Measured and offset with Carbonzero”. It is produced in Italy, imported into Canada by Lifford Wine, and certified by Carbonzero as carbon neutral. I investigate its Italian supply chain and production, shipping to Canada, and sales and consumption in Canada to learn what it means to be carbon neutral.

Carbon neutrality, or having a net zero carbon footprint, refers to balancing carbon released with an equivalent amount of offset. Claiming carbon neutrality generally involves three steps: measure, reduce, offset.

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Posted in Case Study, Featured Articles, Green Consumer, Green Marketing, Marketing and Communications, Sustainable Food, Sustainable Supply Chain, The Hub | Also tagged , , , , , , , , , , , , | Comments closed

Canadian Survey on Sustainability: Good at Cost Reductions but Huge Opportunity for Innovative Thinking


A large scale study by OfficeMax Grand & Toy comparing Canadian companies to their world peers finds Canada leads in capturing cost reduction from sustainability initiatives but lags global leaders in driving profitability through collaboration. Broader collaborations with customers, suppliers, government and policy makers may be a key to unlocking the next phase’s rewards.

As Canadians, most of the industry reports we read focus on the U.S. Other studies cover globally. We may assume the trends and findings also apply to Canada. But do they? For the first time that I am aware of, a large scale study has been conducted that focuses specifically on how Canadian businesses practise sustainability, why they do it, and what their drivers and challenges are.

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Posted in Business and Sustainability, CSR in Canada, Leadership, sustainability trends, Thought Leader | Also tagged , , , , , , , , , , , , , , , , , , | Comments closed
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