Tag Archives: Lifford Wine

Carbon Neutral Wines – it’s more than just Green Marketing

Santa Margherita Pinot GrigioWhen you see a product that says carbon neutral, what does it mean?

I recently enjoyed a bottle of Italy’s number one selling wine in Canada, Santa Margherita’s Pinot Grigio. Each bottle has a green label that says “Carbon neutral from ground to store. Measured and offset with Carbonzero”. It is produced in Italy, imported into Canada by Lifford Wine, and certified by Carbonzero as carbon neutral. I investigate its Italian supply chain and production, shipping to Canada, and sales and consumption in Canada to learn what it means to be carbon neutral.

Carbon neutrality, or having a net zero carbon footprint, refers to balancing carbon released with an equivalent amount of offset. Claiming carbon neutrality generally involves three steps: measure, reduce, offset.

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Posted in Case Study, Featured Articles, Green Consumer, Green Marketing, Marketing and Communications, Sustainable Food, Sustainable Supply Chain, The Hub | Also tagged , , , , , , , , , , , , | Comments closed
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