Recently my husband and I were reflecting on how great it is to finally feel we are in the mainstream of collective thought.
Most of our lives we’ve cared about global warming, organic food, personal growth, alternative medicine, organizational culture. But we’ve also for the longest time, felt like we’re part of a fringe culture. A friend solidified this feeling by saying to me years ago, “I’m glad someone cares about these things.”
But it seems like the long journey has finally started to push our beliefs into the mainstream.
Today, we feel like we are a part of a huge tribe that shares our values. And that feeling was confirmed by the recent BBMG report Unleashed: How New Consumers Will Revolutionize Brands and Scale Sustainability.
Here are the report’s key takeaways for reaching the 70 million new consumers in the U.S.:
A summit hosted by Sir Richard Branson and Jamie Oliver calls for a radical rethink of traditional business models.
To move towards a sustainable economy, consumers need to want it and that’s a challenge for communication professionals
If someone is already working on the list of climate heroes for 2013, I’d like to add another candidate – Angie Kim. You probably never heard of her, but let me tell you this – a single letter she wrote earlier this month could prove more effective in weakening the fossil fuel industry than 
On June 12, 2013, 
