Articles by Adina

Embracing Innovation

Portugal Telelcom has 11,000 employees, 100 million customers and had 6.6 billion Euros in revenues in 2012.  PT provides telecommunications and multimedia services in Portugal and in developing markets such as Brazil, Angola, East Timor, Cape Verde, Mozambique and Namibia.

The worldwide economic crisis of recent years has led to tremendous volatility in many sectors and telecommunications is no exception. Portugal Telecom’s leadership team has actively embraced a strategy of innovation to thrive in today’s highly competitive business environment.

But what does it mean when an international telecom company with over 100 million customers and 6.6 billion Euros in annual revenues actively embraces innovation? For Portugal Telecom (PT), it means declaring every employee to be a part of their ‘innovation team’; it means embracing new lines of communication; it means defining a structured approach to innovation; it means leveraging academic and private partnerships. Perhaps most importantly, it means an active and engaged workforce that is constantly dreaming, defining and implementing innovative ideas.

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