Recently my husband and I were reflecting on how great it is to finally feel we are in the mainstream of collective thought.
Most of our lives we’ve cared about global warming, organic food, personal growth, alternative medicine, organizational culture. But we’ve also for the longest time, felt like we’re part of a fringe culture. A friend solidified this feeling by saying to me years ago, “I’m glad someone cares about these things.”
But it seems like the long journey has finally started to push our beliefs into the mainstream.
Today, we feel like we are a part of a huge tribe that shares our values. And that feeling was confirmed by the recent BBMG report Unleashed: How New Consumers Will Revolutionize Brands and Scale Sustainability.
Here are the report’s key takeaways for reaching the 70 million new consumers in the U.S.: