Tag Archives: corporate culture

Shared Value Starts with Embedding a Social Mission into the Corporate Culture

When companies break away from the single minded drive for profit maximization and begin to exlpore a more broad goal of value creation, the first step is always the same…a shift in corporate culture.

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By: Marc Pfitzer, Valerie Bockstette and Mike Stamp of FSG

Since their launch, in 2005, Nexera canola and sunflower seeds, used for making cooking oils, have become one of Dow Chemical’s best-selling product lines. The seeds and the oils offer many advantages: The seeds yield more than twice as much oil per hectare as soybeans, making them an attractive crop for farmers. The oils’ longer shelf and “fry” lives lower the operating costs of food manufacturers and food service companies. And, last but not least, the oils have lower levels of saturated fat than competing products and contain no trans fats.

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Posted in Business for Good, Culture and Leadership, Leadership & Culture, Shared Value, Social Impact, The Hub, Uncategorized | Also tagged , , , , , , , | Comments closed

Are businesses missing the boat when it comes to sustainable behaviour change?

New survey shows majority of businesses are taking behaviour change seriously but there are still misaligned priorities and a lack of top level engagement

MissingtheBoat

There’s a mistmatch between issues and actions with companies identifying material scarcity as one of the least important external issues but making action on waste a top area of behaviour change.

Motivating behaviour change is an issue that’s been at the forefront of the sustainability agenda, but it’s not always clear exactly how it should be defined. What behaviours are people trying to change? What strategies are being used? And how seriously is the issue being taken by business?

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Posted in Behaviour Change, Business and Sustainability, Culture Change, Employee Engagement, Leadership & Culture, Organizational Change, Organizational Culture | Also tagged , , , , , , , | Comments closed

VIDEO: 5 Lessons to Engage “New Consumers”: BBMG’s New Report “Unleashed”

BBMGRecently my husband and I were reflecting on how great it is to finally feel we are in the mainstream of collective thought.

Most of our lives we’ve cared about global warming, organic food, personal growth, alternative medicine, organizational culture. But we’ve also for the longest time, felt like we’re part of a fringe culture. A friend solidified this feeling by saying to me years ago, “I’m glad someone cares about these things.”

But it seems like the long journey has finally started to push our beliefs into the mainstream.

Today, we feel like we are a part of a huge tribe that shares our values. And that feeling was confirmed by the recent BBMG report Unleashed: How New Consumers Will Revolutionize Brands and Scale Sustainability.

Here are the report’s key takeaways for reaching the 70 million new consumers in the U.S.:

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Posted in Behaviour Change, Business and Sustainability, Video | Also tagged , , , , , | Comments closed

Looking to Change Employee Behaviour: Let Organizational Culture Lead the Way

Gareth KaneI was running an employee engagement workshop in one of the U.K.’s largest manufacturers when a plant operative, still in his dirty overalls, turned to me, shook his head, and said “They’ve put these stickers on the machines telling us to switch them off, but there’s nothing in the standard operating procedures. It is drummed into us from day one to follow those procedures so if it ain’t in there, it ain’t happening.”

This guy had precisely nailed the problem with the vast majority of attempts to ‘green’ employee behavior. At best they blithely ignore the prevalent culture in the organization and, at worst, try to change it wholesale.

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Posted in Behaviour Change, Culture Change, Employee Engagement, Employee Engagement, The Hub | Also tagged , , , , , , | Comments closed

Is culture at the core of a more sustainable company?

Culture-Strategy-Capital PyramidCEO’s talk about culture incessantly. Why? It’s in the CEO manual! (Just kidding, there isn’t one, wish there was, probably would have helped me a lot along the way).

Seriously, why do leaders and especially CEO-types care about culture? And what exactly is culture, anyway? Well, of course, among the literally thousands of business books published every year, I’m sure you could find hundreds of answers to both questions.

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Posted in Behaviour Change, Leadership, Organizational Change, Organizational Culture | Also tagged , , | Comments closed
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