New survey shows majority of businesses are taking behaviour change seriously but there are still misaligned priorities and a lack of top level engagement
There’s a mistmatch between issues and actions with companies identifying material scarcity as one of the least important external issues but making action on waste a top area of behaviour change.
Motivating behaviour change is an issue that’s been at the forefront of the sustainability agenda, but it’s not always clear exactly how it should be defined. What behaviours are people trying to change? What strategies are being used? And how seriously is the issue being taken by business?
Posted in Behaviour Change, Business and Sustainability, Culture Change, Employee Engagement, Leadership & Culture, Organizational Change, Organizational Culture Also tagged Behaviour Change, corporate strategy, Jennie Price, John Drummond, Love Food Hate Waste, Sport England, sustainability, WRAP's RecycleNow
I was running an employee engagement workshop in one of the U.K.’s largest manufacturers when a plant operative, still in his dirty overalls, turned to me, shook his head, and said “They’ve put these stickers on the machines telling us to switch them off, but there’s nothing in the standard operating procedures. It is drummed into us from day one to follow those procedures so if it ain’t in there, it ain’t happening.”
This guy had precisely nailed the problem with the vast majority of attempts to ‘green’ employee behavior. At best they blithely ignore the prevalent culture in the organization and, at worst, try to change it wholesale.
CEO’s talk about culture incessantly. Why? It’s in the CEO manual! (Just kidding, there isn’t one, wish there was, probably would have helped me a lot along the way).
Seriously, why do leaders and especially CEO-types care about culture? And what exactly is culture, anyway? Well, of course, among the literally thousands of business books published every year, I’m sure you could find hundreds of answers to both questions.