When companies break away from the single minded drive for profit maximization and begin to exlpore a more broad goal of value creation, the first step is always the same…a shift in corporate culture.
By: Marc Pfitzer, Valerie Bockstette and Mike Stamp of FSG
Since their launch, in 2005, Nexera canola and sunflower seeds, used for making cooking oils, have become one of Dow Chemical’s best-selling product lines. The seeds and the oils offer many advantages: The seeds yield more than twice as much oil per hectare as soybeans, making them an attractive crop for farmers. The oils’ longer shelf and “fry” lives lower the operating costs of food manufacturers and food service companies. And, last but not least, the oils have lower levels of saturated fat than competing products and contain no trans fats.