Tag Archives: communication

The Disconnect Continues with Sustainability and Investing

[In a recent post Derek Wong of Carbon49 illustrated how sustainability leaders outperform the market (Canadian CSR Leaders Outperform TSX) yet a glaring disconnect continues when it comes to assessing a companies risks and opportunities as it relates to it’s CSR strategy.  Why is it so hard for the investment community to put meaningful metrics behind CSR?]

Bradley Silverman

Companies are struggling to effectively communicate with investors on sustainability, according to the UN Global Compact – Accenture CEO Study on Sustainability in collaboration with the Principles for Responsible Investment.

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Posted in Business and Sustainability, Risk Management, Sustainability Metrics | Also tagged , , , , | Comments closed

CSR Communication Goal Should be Impact, not Information

impactI’m a big believer that through business and brands we have the ability to create positive social impact. It is the reason why I’m such an advocate for Corporate Social Responsibility (CSR) in all forms. Especially when it comes to efforts that have been transformative, not just improvements to standard industry practice. CSR has evolved to become a significant ingredient and investment for business health and growth. It is why I’ve come to expect even more of CSR communication, and why business and society should as well. Too many CSR communication efforts today strive for the minimum, creating “just enough” of a reaction to get noticed by shareholders, employees, and the pubic. But what good are such investments if they fail to raise support for the social issues advocated? Or fail to connect CSR issues beyond niche interest?

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Posted in Business and Sustainability, Communication, Marketing and Communications, Social Impact, The Hub | Also tagged , , , , | Comments closed

Novo Nordisk leads again: Has the annual sustainability report become obsolete?

novo-nordiskAs stakeholders, we have been conditioned to expect corporate transparency to come in annual packages – annual reports, sustainability reports, and even a slow trickle of integrated reports that are now starting to gain traction.

There seems to be something magical about that 12-month timeframe which appears to satisfy our thirst for sustainability information. Or does it?

By the time we read sustainability reports, all the news is old, sometimes very old. The data is history and the stories are of a time long gone. If we’re lucky, a sustainability report contains commitments for the future, which remain relevant after publication, but practically everything else has passed its sell-by date. One the one hand, we want sustainability reporting to be a basis for dialogue and engagement. On the other hand, why engage around something that’s history and not here-and-now?

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Posted in Business and Sustainability, CSR Reporting, Interviews, Leadership, Sustainability Reporting, The Hub | Also tagged , , , , , , , , , , , , , , , | Comments closed
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