I’m a big believer that through business and brands we have the ability to create positive social impact. It is the reason why I’m such an advocate for Corporate Social Responsibility (CSR) in all forms. Especially when it comes to efforts that have been transformative, not just improvements to standard industry practice. CSR has evolved to become a significant ingredient and investment for business health and growth. It is why I’ve come to expect even more of CSR communication, and why business and society should as well. Too many CSR communication efforts today strive for the minimum, creating “just enough” of a reaction to get noticed by shareholders, employees, and the pubic. But what good are such investments if they fail to raise support for the social issues advocated? Or fail to connect CSR issues beyond niche interest?
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Strategic Partners
