Over the weekend, I was reading a few of the books in my pile on organizational change and motivation and I started thinking about how these concepts could be integrated into my current sustainability writing projects.
How can we create CSR reports, corporate sustainability web sites and annual reports that cause a change and inspire new actions? I recently heard at a green conference that the CSR report is dead. Consider the following four guidelines to bring your written materials to life: tell stories, paint a detailed vision, but make a specific request, engage people’s emotions and use non-controlling language.
