Bob Willard

Bob WillardInternational Sustainable Business Expert
Author of The Sustainability Advantage

Bob is a leading expert on quantifying and selling the business value of corporate sustainability strategies and has given hundreds of keynote presentations to corporate, government, university, and NGO audiences. Bob applies his business and leadership experience from his 34-year career at IBM Canada to engage the business community in proactively avoiding risks and capturing opportunities associated with environmental and social issues.

He has authored three books: The Sustainability Advantage (2002), The Next Sustainability Wave (2005), and The Sustainability Champion’s Guidebook (2009). In addition, his two DVDs, two spreadsheets, numerous webinars, and extensive Master Slide Set provide capacity-building resources for champions of sustainability. They provide quantified business justification for embracing sustainability strategies and proven guidance on how to transform organizations to sustainable enterprises.

Bob serves on the advisory boards of The Natural Step (TNS) Canada, Learning for a Sustainable Future (LSF), and Durham Sustain Ability (DSA), and is a member of the Education Alliance for a Sustainable Ontario (EASO), the Durham Region Roundtable on Climate Change (DRRCC), and the International Society of Sustainability Professionals (ISSP).

He has a BSc from McGill University (1964) and an MEd (2000) and PhD (2005) from the University of Toronto. A resident of Ontario, he is the proud father of three adult children, the proud grandfather of three grandsons, and the proud owner of two hybrid cars: a Toyota Camry Hybrid and a Honda Civic Hybrid.

More information about Bob and his resources for sustainability champions can be found at

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