[This is a great article by Carolyn McMaster of Thinkshift Communications. The issue of communicating sustainable value to investors is a very complex nut to crack BUT with the proper communication strategy it can be accomplished. Join me at the upcoming TSSS event on Feb 5 (Bay/Wall St. and Sustainability) to explore this complex issue, Philip Haid of PUBLIC Inc.]
Increasingly investors see sustainability as an opportunity and a business advantage, but most also say companies don’t successfully communicate how “sustainability initiatives are linked to their strategy, financial performance and value in meaningful ways.”
The latest shifts in the corporate sustainability agenda are coming from a powerful source – and one that was virtually absent from the scene just some years back. From changes in the nature of corporate communication on sustainability and the push to integrate sustainability into stock exchanges to the groundswell of social enterprises, mainstream investors have become one of the most important drivers of change in shaping how companies communicate and interact with their stakeholders.
