Tag Archives: sustainability

Green Consumers Want Companies to Help them BE GREEN

green consumer1After 20 years of surveying consumers on their attitudes about brands and their expectations of how companies should behave, our team at Cone Communications has managed to compile some interesting insights. Our latest research, the 2013 Green Gap Trend Tracker, now gets us a step closer to understanding the consumer mindset when it comes to purchasing, using and disposing of “green” products.

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Posted in Business and Sustainability, Capitalism 2.0, Green Consumer, Green Marketing | Also tagged , , , , , , , , , | Leave a comment

“You won’t succeed without me”. What nature would say to business if it had a voice.

Businesses are beginning to ask government to lower business risk by better protecting the environment.

NatureNo Nature, No Business is the underlying assumption that must guide all financial regulations and international climate treaty negotiations. I can imagine buy-in actually coming from a majority of both the world’s businesses and governments as a new level playing field is built.

I would never have imagined that my faith in corporations telling the truth would supersede my faith in governments telling the truth. But there is a change in the weather.

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Posted in Business and Sustainability, Capitalism 2.0, Climate change, Leadership, Organizational Change | Also tagged , , , , , , , , , | Leave a comment

The thorny issue of ownership is SMACKO in the middle of the pathway towards Capitalism 2.0

piece of the pieAs our Sustainable Business Strategy series continues, Mike Townsend delves into ownership models and asks: Can we really be sustainable without addressing this fundamental factor?  

Feel free to sign up for Volume I of a Strategy Manual called, “Capitalism 2.0: Strategies for the 21st Century Enterprise” to be released in May 2013 and/or join our new LinkedIn Group where we are actively discussing the ideas of Capitalism 2.0 in more detail.  We look forward to sharing these ideas with you – click here.

Sustainable Business Strategy Series

PART 4: OWNERSHIP IS EVERYTHING

“Remoteness between ownership and operation is an evil in the relations among men, likely or certain in the long run to set up strains and enmities which will bring to nought the financial calculation.” John Maynard Keynes

Ownership is everything. It is difficult to conceive of how any business could call itself sustainable, without due consideration of ownership; it lies at the very heart of equality and fairness in business, and in society.

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Posted in Business and Sustainability, Capitalism 2.0, Leadership, Organizational Change, Organizational Culture | Also tagged , , , , , | 1 Comment

Behaviour Change is a Journey: What Sustainability Can Learn From Public Health

On the Road

Having traveled the long-hard road of tobacco control, public health knows that behaviour change is a journey.

Consumer behaviour change is the challenge of our time. As governments and brands are beginning to realize, upstream improvements are relatively easy to make compared with the herculean task of shifting consumer behaviours downstream.

While the sustainability community is just beginning to get to grips with the gravity of this challenge, our colleagues in public health have been wrestling with it for decades. Great progress has been made, but hard lessons have been learned – costly, time-consuming lessons that we can all learn from.

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Posted in Behaviour Change, Business and Sustainability, Social Impact, Thought Leader | Also tagged , , , , , | 2 Comments

VIDEO: 5 Lessons to Engage “New Consumers”: BBMG’s New Report “Unleashed”

BBMGRecently my husband and I were reflecting on how great it is to finally feel we are in the mainstream of collective thought.

Most of our lives we’ve cared about global warming, organic food, personal growth, alternative medicine, organizational culture. But we’ve also for the longest time, felt like we’re part of a fringe culture. A friend solidified this feeling by saying to me years ago, “I’m glad someone cares about these things.”

But it seems like the long journey has finally started to push our beliefs into the mainstream.

Today, we feel like we are a part of a huge tribe that shares our values. And that feeling was confirmed by the recent BBMG report Unleashed: How New Consumers Will Revolutionize Brands and Scale Sustainability.

Here are the report’s key takeaways for reaching the 70 million new consumers in the U.S.:

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Posted in Behaviour Change, Business and Sustainability, Video | Also tagged , , , , , | Leave a comment
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