Tag Archives: sustainability

Telling a Sustainability Story? What to do and what NOT to do.

Everybody loves a list, right? Right.

Well, here’s mine – a 46-point manifesto-like checklist for anybody looking to communicate corporate sustainability. It’s not rocket science. But as the following pointers suggest, there’s every opportunity to get it wrong and a plethora of reasons to get it right.

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Measuring social value is a tricky business. So what do the experts think?

Just how important is data? What measurement tools are out there? This range of insights should help you off the starting block.


If you’re thinking about incorporating social value in a serious way, you’re certainly not alone. Many companies are cottoning on to the fact that creating positive social impact is not just for those who want to do good, but also those who want to help their business flourish. As it turns out, Coca-Cola Enterprises put some numbers against this late last year, in a study that found that some 90% of CEOs and future business leaders believe businesses should have a social purpose.

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Unilever’s early leadership in “social purpose” is paying off.

Today the ethical consumer market hovers between 10 and 20 per cent. These numbers haven’t moved much since the term was first popularized 25 years ago. Yet market researchers such as Edelman and Ipsos Reid tell us that more than 80 per cent of Canadian consumers want companies to champion social causes, lead social change and stand for something. Companies that figure out how to tap into this latent demand for corporate social purpose stand to win big.

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Posted in Business and Sustainability, Business for Good, Leadership & Culture, Marketing and Communications, Organizational Culture, Social Impact, The Hub | Also tagged , , , , , , , , , , | Comments closed

3 Ways My Sustainability Masters Degree (U of T) Prepared Me for The Business World

As I reflect back on my first year in the Master of Science in Sustainability Management (MScSM) Program at U of T, my memories gravitate to the incredible industry professionals that came to speak to me and my colleagues.


This summer, as part of my program’s work term placement, I will be an intern with the Corporate Sustainability Group at the Royal Bank of Canada (RBC). Below are 3 key lessons that I’ve learned on how to move seamlessly from the textbook to the real world – I’m anxious to test it out!

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Canada’s Top 30 Under 30 – Cindy Chao

Welcome to the TSSS Series on Canada’s Top 30 Under 30.
Learn about who and what inspires them and their vision for a more sustainable world. Each week two new profiles will be shared – take a moment and get to know the next generation of Canadian Sustainabilty Leaders.  Thank-you to Kruger Products for supporting this initiative.


Cindy Chao, Sustainability Consultant, Deloitte

TSSS: Why does the sustainability sector resonates with you.  Where/when did your passion begin?

Cindy Chao: Ever since I was young, I always wanted to effect large-scale positive change in the world. I always thought that I would do so by becoming a doctor – but as I reflected on my undergraduate studies, I realized that a doctor is often reacting to an illness, and that fields such as research, public health and epidemiology would be better career paths if I wanted to contribute to proactive betterment of global health. I didn’t feel that I had a personality fit to these fields and since I always had an interest in environmental issues, I turned my attention to becoming a “doctor of the Earth”. When I graduated, I weighed my options between starting off in the public, non-profit and private sectors. I concluded that the private sector needed the most support “from within” and that the career path would likely be accelerated compared to the other options. Further, my undergraduate education criticized capitalism without ever offering a solution. Given the reality of the system we live in and the current lack of a better system, I felt strongly about moving from academically criticizing the private sector to actively working with them to find practical solutions to minimize environmental and social impacts during the interim.

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