At the third annual Sustainable Brands NewMetrics Conference at the University of Pennsylvania in September, the need for next-generation sustainability goals — which measure progress toward real-world goal-lines such as carbon budgets, water tables, and living wages — emerged as a key theme. To dig deeper, NewMetrics channel co-curator Bill Baue discussed this question of “endzone” goals with prominent voices in the field, including Allen White, of the Global Initiative for Sustainability Ratings; Andrew Winston, author of the forthcoming book, The Big Pivot; SustainAbility CEO Mark Lee, and others.
Tag Archives: sustainability
This is an amazing inspirational talk by the Chief Sustainability Officer at IKEA on the role that culture plays in driving change. The video could be used in a 15 minute session for executives, boards and others wrestling with their company’s role in sustainability pursuits.
Watch Russell Brand’s passionate interview with Jeremy Paxman. He is absolutely right; about the fundamental issues, and the need for change. We also see a quiet revolution already happening in our New Paper - A Journey in Search of Capitalism 2.0 - there is much cause for hope!
To learn more about the Sustainable Economy Project please visit our website.
Bob Langert, McDonald’s Global VP CSR and Sustainability, spoke to the TSSS audience on Oct. 9, 2013 about the lessons he’s learned from the “CSR front lines”. Langert’s presentation was both professional and personal; he described how once he became a grandfather, he found himself thinking much more about the future. This type of personal connection is a familiar story for many who have embarked upon a sustainability journey. Sustainability is about our collective future, for ourselves, but even more so, for the generations to come.
Langert described his Top 10 Lessons Learned from the CSR Front Lines in three realms – Opportunity, Integration and Connection. As an example from the first realm, he described the importance of moving from ‘fear’ to ‘opportunity’, and seeing previously perceived ‘enemies’ (e.g. NGOs) as ‘friends’. For example, in 1989 McDonald’s faced significant negative public attention directed towards its polystyrene packaging, and suffered the indignity of nicknames like “McToxic”. McDonalds worked with its supply chain partners and NGOs such as the Environmental Defence Fund and was able to reduce waste by 300 million lbs. during the 1990s – this meant significant cost savings for a zero cost program.
[Join us for a follow-up webinar conversation with Bob Langert on October 23rd at 1pm - hosted by CSRwire. The webinar will summarize the discussion from the live event and hear which of the 250+ brainstorming ideas regarding authentic and transparent communication resonated with McDonald’s senior leaders. Click here to register for what is sure to be a great interactive discussion.]
Annie Leonard’s new video explains it perfectly – the current system measures the wrong things – it leads us towards sickness, inequality and environmental degradation. Our upcoming paper – due next week – “The Journey towards Capitalism 2.0” weaves together the concepts of leading thinkers in this space (like Annie Leonard) and begins to tie the pieces of the jigsaw puzzle together.
Please register to be alerted when the paper is available. Get involved and Be The Change!