Certification schemes have grown in popularity as businesses race to build a profile as good corporate citizens. But, as recent developments in the construction industry suggest, this approach to corporate social responsibility may be more complicated, more costly and less effective than it needs to be.
Growing doubts have surfaced about LEED (Leadership in Energy and Environmental Design) certification, hitherto the gold standard of sustainable building for everything from warehouses and factories to office buildings and apartments. So successful has LEED certification been that it is has become the backbone for most municipal building standards across the country.
Tim Faveri of Tim Hortons will be at TSSS on May 17, 2012 (live and via webcast) click here for more details
Tim Hortons understands Corporate Social Responsibility. They are proud of their ‘Making a True DifferenceTM’ initiatives including Tim Horton Children’s Foundation, local programs such as Earn-a-Bike and Timbits Minor Sports, sponsorships of national sports leagues and local community programs, environmental events and their Coffee Partnership. They issue an annual Sustainability and Responsibility Report. Clearly, Tim Hortons knows how to talk the talk. But are they walking the walk of corporate social responsibility?