As another person running a boutique sustainability consultancy I get a lot of enquiries from people wanting to move into a career in sustainability and asking for help.
In order to balance helping with saving my own time, I wrote the following piece to provide advice and insight.
It covers both new entrants and early entrants and also discusses putting sustainability in all careers…
I hope it is useful.
http://www.terrafiniti.com/blog/so-you-want-a-career-in-sustainability/
Best regards,
Joss
]]>Regards,
Nicholas Brush
In 10 years, I’ve always been working in the social, cultural, public, international solidarity, social economy fields as manager and I’ve always been paid the “Mininum Salary Guaranteed”. As Yunus use to says “charity is not a economical scheme”. Why does in France 99% of the jobs offers in the senses fields (social work, cultural production, territorial development, sustanaible develoment) are “Insertion Jobs” ? For most of the french association doesn’t have financial strategies and depende on public subventions wich are falling appart thanks to the speculation crisis. That’s why our Masters degree in these fields are poor workers here or get out France to reach a proper life …
For those who stay in the country we’re still working to strengthen the NGO’s financial and management capacities, which means help them to change their way of thinking social action, cultural production, international relationship etc. But it’s not easy to do so in a precarious situation. For exemple, French social workers are the first to be touch by the speculation crisis and are still working hours without getting paid for their jobs, waiting for NGO’s to find a new design.
I realy hope social business, social finance, permaculture, agroeclology and theses solutions we have will be spread and learn before it’s to late. I don’t see other way to save my life and to work for the commun good.
GT
]]>Thank you for posting this fascinating article.
My observations from our work would definitely back up your conclusions – companies are still failing to convey the value implications of sustainability to investors – and some are starting to question the process and point of reporting as it is currently configured.
Reporting is clearly a potentially powerful way of conveying such information, but reporting can often be seen as an artefact itself, rather than a story of the sustainability ambition, management and performance of a company.
However I would also say that there are two sides to the story – and just as companies are failing in the value dimension of sustainability, so investors are too – mainstream investors still rarely ask about such issues. SRI investors, whilst they do look at reports, do not as yet seek to understand the value dimensions adequately – relying largely upon questionnaires.
For a superb overview of this challenge – and much more on challenges with the state of current sustainable investing check out the work of Mike Tyrrell of SRI Connect, especially this recent piece on the issue: https://www.linkedin.com/pulse/20141203225855-37837787-should-i-my-company-complete-this-sri-questionnaire?trk=mp-reader-card
I would contend that the challenge you raise goes beyond formal sustainability reporting itself, it is also just as much about an understanding of sustainability as a strategic issue capable of affecting company value – just like any other set, range or example of strategic company issues.
For me – the chicken and egg situation noted above requires that a responsibility for developing a strategic understanding of sustainability lies both with investors and company staff – and requires the latter to have IR staff open to such understanding, CSR/ sustainability staff versed in making the case and leadership who truly “get” strategic sustainability.
This exact issue was the subject of a (free) publication we produced (2004) while I was at WWF, ‘To Whose Profit (ii): Evolution – Building Sustainable Corporate Strategy’ (http://www.terrafiniti.com/docs/TWPii.pdf) which focussed upon supporting both companies and analysts in understanding firstly how to make the case for sustainability and strategic value (the company) and suggesting possible mainstream investment tools capable of appreciating sustainability as a value driver (the analysts).
The document provides step-by-step guidance for practitioners in companies to make and communicate the strategic value case in language that investors use and understand.
I believe the document still has utility – as the situation you articulate seems to be as true today as it was 10 years ago – that sustainability is not properly understood and communicated in value terms.
As noted above, moving forward from the current situation requires change both within and without the company. Unless sustainability is strategically integrated, and capable of being expressed and understood as drivers of strategic value or sources of strategic risk then the mainstream can quite happily continue to largely ignore them – to the detriment of us all!
As another perspective on the state of reporting at present, we recently produced a quick overview of themes and trends based upon our work
to review and rate all 100 entries to the CorporateRegister.com CRRA 15
Reporting Awards: http://www.sustainablebrands.com/news_and_views/stakeholder_trends_insights/joss_tantram/sustainability_reporting_2014_state_art
For me – the “value gap” is and has long been the biggest challenge that sustainability faces if it is to become a natural and automatic aspect of strategic thinking and behaviour. Bridging that gap has long been theoretically possible, but rather slow in happening!
Thank you again,
Joss
]]>1) The changes to our economic system aren’t enough to deal with the ecological reality facing us.
2) Stakeholder pressure hasn’t been enough to make the necessary changes – it’s often incremental or cosmetic changes.
3) We need systemic change
4) CSR Reports lack uniformity and often act simply as a box ticking exercise
5) Integrated reporting – reporting on the value you have created or destroyed in relation to a range of capitals in addition to financial capital, including natural, social, human and manufactured – is a great tool for an economic system that doesn’t yet exist.
6) Despite the obstacles…”you can’t stop pushing. Just recognise and adjust your approach to the field the game is being played on.”
Alan, thanks again for sharing your views.
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