It’s time for a Future-Fit Business Benchmark. The reality of planetary boundaries presents one of the most daunting challenges of the twenty-first century. We are damaging the carrying capacity of the planet faster than it can repair itself. We are exceeding planetary boundaries. We are denying our nested interdependencies. For the first time in human history, the future of a healthy resilient human society is in question. This is not sustainable, neither for society nor for business.
The Amazon rainforest is magnificent. Watching programs about it, we’re amazed by brilliant parrots and toucans, tapirs, anacondas and jaguars. But if you ever go there expecting to be overwhelmed by a dazzling blur of activity, you’ll be disappointed. The jungle has plenty of vegetation — hanging vines, enormous trees, bromeliads and more — and a cacophony of insects and frogs. But much of the activity goes on at night or high up in the canopy.
Nature needs time to adjust and adapt to biosphere changes. After life appeared on Earth, atmospheric oxygen gradually went from zero to 20 per cent, oceans appeared and disappeared, mountains thrust upward and then eroded, continents moved on tectonic plates, climate cycled between ice ages and warm intervals, magnetic poles reversed and re-reversed. Life flourished because species and ecosystems evolved over time.
If you want to understand why we are not making faster progress towards creating a more equitable society that operates within ecological limits, then it’s worth understanding the importance of the void.
One of the core fears around our industrialised society, which we are largely refusing to face up to, is the belief that there is no credible alternative to the current global economic system, which is now undermining our prosperity and may even threaten our civilisation.