Last month, Unilever CEO Paul Polman was in New York – to receive the Lifetime Achievement award from the Rainforest Alliance. As Rainforest Alliance President Tensie Whelan put it, “Paul has made several lifetimes of difference by leading Unilever to become a game changer.”
The company’s work with the Rainforest Alliance is well known – by setting targets like sourcing 100 percent of its palm oil sustainably, Unilever has made it easier for other companies to follow suit and helped complex supply chains become comfortable with change and collaboration.
And, the company hasn’t stopped at palm oil.
Also posted in Business and Sustainability, Interviews, Marketing and Communications, The Hub, Thought Leader Tagged climate change, mindful consumption, Paul Pohlman, rainforest alliance, sustainable palm oil, sustainable tea, Unilever, Unilever Sustainable Living Plan
The past decades have thankfully provided increasing examples of organizations demonstrating that things can be done differently. Look at Whole Foods. Look at what global carpet tile manufacturer Interface has done. They are companies that focus on creating lasting value for all stakeholders.
Creating lasting value entails delivering value for employees, for customers, for shareholders and for society.
Also posted in Book Review, Business and Sustainability, Organizational Culture Tagged aroma principles, audacious goal, corporate strategy, creating lasting value, csr, dna, higher goal, Interface, mission, stakeholder engagement, sustainability, vision
April 22 was Earth Day. No doubt you saw too many articles pushing for “green” this and “green” that. The planet is sick and coming to an end. Blah blah blah.
The environmentalist’s approach to catalyzing action is now akin to barking up the wrong tree. We shouldn’t be seen as preaching or preachers. We shouldn’t be talking to and writing for each other’s edification. Instead we should be translating Earth Day into action items that matter to legislators, to neighbors, and to business leaders.