Watch Russell Brand’s passionate interview with Jeremy Paxman. He is absolutely right; about the fundamental issues, and the need for change. We also see a quiet revolution already happening in our New Paper - A Journey in Search of Capitalism 2.0 - there is much cause for hope!
To learn more about the Sustainable Economy Project please visit our website.
A veil has been lifted as to the limitations of Capitalism, Mike Townsend tells Tom Idle, as he launches an ambitious new project that aims to bring about a better, healthier and sustainable economy.
Hot on the heels of last week’s New Economy Week in the US, whose series of events, report publications and works of art were designed to shine a light on the fact that “it’s becoming clearer every day that something is wrong in America”, comes a rather more ambitious project to co-create an alternative to our flawed global economic system.
Also posted in Business and Sustainability, Capitalism 2.0, Interviews, Thought Leader, Uncategorized Tagged Breakthrough Capitalism, cap2, capitalism 2.0, Ray Anderson, Sustainable Economy Project, the B team, wall st. new economy
Bob Langert, McDonald’s Global VP CSR and Sustainability, spoke to the TSSS audience on Oct. 9, 2013 about the lessons he’s learned from the “CSR front lines”. Langert’s presentation was both professional and personal; he described how once he became a grandfather, he found himself thinking much more about the future. This type of personal connection is a familiar story for many who have embarked upon a sustainability journey. Sustainability is about our collective future, for ourselves, but even more so, for the generations to come.
Langert described his Top 10 Lessons Learned from the CSR Front Lines in three realms – Opportunity, Integration and Connection. As an example from the first realm, he described the importance of moving from ‘fear’ to ‘opportunity’, and seeing previously perceived ‘enemies’ (e.g. NGOs) as ‘friends’. For example, in 1989 McDonald’s faced significant negative public attention directed towards its polystyrene packaging, and suffered the indignity of nicknames like “McToxic”. McDonalds worked with its supply chain partners and NGOs such as the Environmental Defence Fund and was able to reduce waste by 300 million lbs. during the 1990s – this meant significant cost savings for a zero cost program.
[Join us for a follow-up webinar conversation with Bob Langert on October 23rd at 1pm - hosted by CSRwire. The webinar will summarize the discussion from the live event and hear which of the 250+ brainstorming ideas regarding authentic and transparent communication resonated with McDonald’s senior leaders. Click here to register for what is sure to be a great interactive discussion.]
Also posted in Business and Sustainability, CSR in Canada, Event Summaries Tagged authenticity, bob langert, Communications, Creating Shared Value, csr, CSRwire, edf, Mcdonalds, our food your questions, richard ellis, sustainability, transparency, tsss