Sometimes the best opportunities arise when you adopt a new perspective.
When you think about the different ways that Corporate Social Responsibility (CSR) transpires throughout daily life, examples seen at retail will often come to mind. Such examples include the sale of green products, responsible ingredients and manufacturing claims (i.e. Fair Trade), or re-usable bags for purchase. More often than not, there is also some form of fund-raising effort present at retail to support a cause or charity. In recent years, these examples have become so ubiquitous in presence and predictable in their communication approach. So much so, that sadly they have become relatively ineffective at inspiring broader public support for the very CSR principles and causes they strive to represent. Such passive forms of corporate support for social and environmental issues are often just more information and promotional advertising. What is often missing is the added effort to actually communicate and connect with people in ways that provide an enriching experience and inspire further interest. This is where the adoption of a retail perspective and way of thinking can help.
Last spring TD Economics released a paper called “Urban Forests: The Value of Trees in the City of Toronto.” Interest in the paper has been huge, with many requests for the bank’s economic think tank to examine other urban forests in Canada. The result is a further paper: “The Value of Urban Forests in Cities across Canada,” which looks at the economic value of the environmental benefits of forests in and around Halifax, Montreal and Vancouver.
By Megan Wallingford and Anastasia Ostapchuk of GCNC
After a launch of the Global Compact Network Canada’s inaugural Reporting Peer Review Program this summer, a second cohort of Canadian companies successfully completed the program this October. The seven participating companies (Agrium, Bell, Goldcorp, Loop Initiatives (reviewer only), Stantec, Suncor, & Telus) have named Canadian telecom provider, TELUS, the winner of the Global Compact Peer Review Distinction: Best Report in Group.
Last month I was in New York City for Climate Week 2014 and Ban Ki-moon’s Climate Summit before heading to Montreal for the U.N. Principles for Responsible Investment. It was a fantastic week with lots of progress, promises and positive action from governments, cities, businesses, investors and citizens on climate issues and responsible business practices.
We must keep up the momentum. I am very optimistic and here’s why.
[Editors Note: It’s interesting to see the statistic that shows people perceptions vs. actual performance – it would appear that Canada is still benefiting from its past performance BUT for how long. Congratulations to beautiful Vancouver for being ranked as the 4th greenest city.]
How green is your native land? The 4th edition of the Global Green Economy Index, produced by private U.S.-based consultancy Dual Citizen LLC, has just been released, and you can look it up. The index provides an in-depth look at how 60 countries and 70 cities are doing in developing more environmentally friendly economies, in actual performance and in how experts perceive their performance.
TSSS EVENT: Sport and Sustainability: A Focus on the 2015 Toronto Pan Am Games (FREE Livestream)
Join TSSS on April 1st as our panel explores the power of sport to reach people and communities like nothing else can. Topics to be discussed include: Community Engagement, Sustainable Purchasing, Importance of a Clear Vision, Diversity and Inclusion, Branding and Leaving a Legacy. Learn more